Navigation Links
Men Likely to Research a Purchase, Not Ask for Advice

Women quicker to gather opinions from others, survey finds

FRIDAY, Jan. 29 (HealthDay News) -- When lost on the roadway, men have a reputation for being less likely than women to ask for directions, and new research suggests that the same behavior may hold true when men go shopping.

In a new study of consumer behavior, researchers surveyed 543 male and female wine consumers who were purchasing wine for themselves or as a gift.

According to Nelson Barber, an associate professor of hospitality management at the University of New Hampshire, and colleagues, women were more apt to ask friends or family members for advice about making a purchase, while men were more likely to turn to impersonal sources for information, such as published materials.

But men don't always avoid asking for help. The study authors found that men will turn to others for assistance -- including retail clerks, friends and family -- if they have inadequate information. And when buying wine as a gift, men valued getting opinions from friends, family and retail clerks just as much as women did, the survey found.

In general, male survey participants viewed themselves as knowing more about wine than female survey participants did, the researchers noted. However, the study authors pointed out, women buy an estimated 80 percent of the wine bought in the United States.

"This research highlights the role of gender in decision-making research. The current study provides marketing professionals with new insights to developing better strategies. They need to be aware that in addition to objective product characteristics, customers' purchasing decisions may be driven by less obvious factors, such as those investigated in this study-- self-assessed knowledge, purchase confidence, and the purchase situation," Barber said in a university news release.

The findings are published in the January issue of the Journal of Consumer Marketing.

More information

To learn more about how the brain works, visit the U.S. National Institute of Neurological Disorders and Stroke.

-- Randy Dotinga

SOURCE: University of New Hampshire, news release, Jan. 22, 2010

Copyright©2010 ScoutNews,LLC.
All rights reserved

Related medicine news :

1. Older dental fillings contain form of mercury unlikely to be toxic
2. Mixed-handed children more likely to have mental health, language and scholastic problems
3. Children more likely to catch swine flu, says new research
4. Young hunters most likely to be injured using tree stands, say UAB researchers
5. 2/3 of Australians unlikely to get vaccinated against swine flu
6. Certain Childhood Cancers More Likely to Recur
7. Online Identities Likely to Match Reality
8. Global Measles Deaths Drop By 78%, But Resurgence Likely
9. Teen Internet Addicts More Likely to Self-Harm: Study
10. Just 25% of Voters in Competitive 2010 Senate Races “Much More Likely” to Support Pelosi-Democrats Who Voted for Health Care Bill
11. Study Shows Hospital Report Cards Unlikely to Spur Improvement
Post Your Comments:
(Date:6/25/2016)... , ... June 25, 2016 , ... Austin residents seeking ... American College of Mohs Surgery and to Dr. Russell Peckham for medical and surgical ... effective treatment for skin cancer. The selective fellowship in Mohs Micrographic Surgery completed by ...
(Date:6/25/2016)... ... 25, 2016 , ... As a lifelong Southern Californian, Dr. Omkar Marathe earned ... the David Geffen School of Medicine at UCLA. He trained in Internal Medicine at ... fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where he had the opportunity ...
(Date:6/24/2016)... ... , ... A recent article published June 14 on E Online ... on to state that individuals are now more comfortable seeking to undergo not only ... calf and cheek reduction. The Los Angeles area medical group, Beverly Hills Physicians (BHP) ...
(Date:6/24/2016)... , ... June 24, 2016 , ... ... and Scientific Sessions in Dallas that it will receive two significant new grants ... grants came as PHA marked its 25th anniversary by recognizing patients, medical professionals ...
(Date:6/24/2016)... , ... June 24, 2016 , ... Topical BioMedics, Inc, makers of Topricin and MyPainAway ... call for a minimum wage raise to $12 an hour by 2020 and then adjusting ... restore the lost value of the minimum wage, assure the wage floor does not erode ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... MEDIA, Pa. , June 23, 2016 ... treatments in an outpatient dialysis facility.  Treatments are usually ... to 6 hours per visit, including travel time, equipment ... on a patient, but especially grueling for patients who ... residents of a skilled nursing and rehabilitation centers for ...
(Date:6/23/2016)... , June 23, 2016  Experian ... integrating and transforming the patient payment and ... several innovative new products and services that ... its revenue cycle offerings. These award-winning solutions ... efficient workflows, remain compliant in an ever-changing ...
(Date:6/23/2016)... , June 23, 2016  The National ... has joined the health policy research organization as ... Romano , MD, senior vice president and chief ... company,s representative on the NPC Board of Directors. ... pleased that Mallinckrodt has joined us in support ...
Breaking Medicine Technology: