Navigation Links
Men Likely to Research a Purchase, Not Ask for Advice
Date:1/30/2010

Women quicker to gather opinions from others, survey finds

FRIDAY, Jan. 29 (HealthDay News) -- When lost on the roadway, men have a reputation for being less likely than women to ask for directions, and new research suggests that the same behavior may hold true when men go shopping.

In a new study of consumer behavior, researchers surveyed 543 male and female wine consumers who were purchasing wine for themselves or as a gift.

According to Nelson Barber, an associate professor of hospitality management at the University of New Hampshire, and colleagues, women were more apt to ask friends or family members for advice about making a purchase, while men were more likely to turn to impersonal sources for information, such as published materials.

But men don't always avoid asking for help. The study authors found that men will turn to others for assistance -- including retail clerks, friends and family -- if they have inadequate information. And when buying wine as a gift, men valued getting opinions from friends, family and retail clerks just as much as women did, the survey found.

In general, male survey participants viewed themselves as knowing more about wine than female survey participants did, the researchers noted. However, the study authors pointed out, women buy an estimated 80 percent of the wine bought in the United States.

"This research highlights the role of gender in decision-making research. The current study provides marketing professionals with new insights to developing better strategies. They need to be aware that in addition to objective product characteristics, customers' purchasing decisions may be driven by less obvious factors, such as those investigated in this study-- self-assessed knowledge, purchase confidence, and the purchase situation," Barber said in a university news release.

The findings are published in the January issue of the Journal of Consumer Marketing.

More information

To learn more about how the brain works, visit the U.S. National Institute of Neurological Disorders and Stroke.



-- Randy Dotinga



SOURCE: University of New Hampshire, news release, Jan. 22, 2010


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved

Related medicine news :

1. Older dental fillings contain form of mercury unlikely to be toxic
2. Mixed-handed children more likely to have mental health, language and scholastic problems
3. Children more likely to catch swine flu, says new research
4. Young hunters most likely to be injured using tree stands, say UAB researchers
5. 2/3 of Australians unlikely to get vaccinated against swine flu
6. Certain Childhood Cancers More Likely to Recur
7. Online Identities Likely to Match Reality
8. Global Measles Deaths Drop By 78%, But Resurgence Likely
9. Teen Internet Addicts More Likely to Self-Harm: Study
10. Just 25% of Voters in Competitive 2010 Senate Races “Much More Likely” to Support Pelosi-Democrats Who Voted for Health Care Bill
11. Study Shows Hospital Report Cards Unlikely to Spur Improvement
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/27/2016)... , ... June 27, 2016 , ... ... edge technology to revolutionize the emergency ambulance transport experience for the millions of ... of how Uber has disrupted the taxi industry through the use of technology. ...
(Date:6/26/2016)... , ... June 26, 2016 , ... Pixel Film Studios ... X. , "Film editors can give their videos a whole new perspective by using ... - CEO of Pixel Film Studios. , ProSlice Levels contains over 30 Different ...
(Date:6/25/2016)... D.C. (PRWEB) , ... June 25, 2016 , ... ... discuss health policy issues and applications at AcademyHealth’s Annual Research Meeting June 26-28, ... their work on several important health care topics including advance care planning, healthcare ...
(Date:6/25/2016)... ... June 25, 2016 , ... First Choice Emergency Room , the ... Ogunleye, as the Medical Director of its new Mesquite-Samuell Farm facility. , “We ... new Mesquite location,” said Dr. James M. Muzzarelli, Executive Medical Director of First Choice ...
(Date:6/25/2016)... ... ... Conventional wisdom preaches the benefits of moderation, whether it’s a matter of indulgence ... high can result in disappointment, perhaps even self-loathing. However, those who set the bar ... from PsychTests.com reveals that behind the tendency to set low expectations is ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... SOUTH SAN FRANCISCO, Calif. , June 24, ... GBT ), a biopharmaceutical company developing novel ... with significant unmet needs, today announced the closing ... 6,400,000 shares of common stock, at the public ... the shares in the offering were offered by ...
(Date:6/24/2016)... , June 24, 2016 The Academy of ... recommendations that would allow biopharmaceutical companies to ... entities that make formulary and coverage decisions, a move ... of new medicines. The recommendations address restrictions ... appear on the drug label, a prohibition that hinders ...
(Date:6/24/2016)... -- According to a new market research ... Safety Pen Needles), Needle Length (4mm, 5mm, 6mm, 8mm, ... Purchase (Retail, Non-Retail) - Trends & Global Forecasts to ... for the forecast period of 2016 to 2021. This ... 2021 from USD 1.65 Billion in 2016, growing at ...
Breaking Medicine Technology: