Navigation Links
Men Likely to Research a Purchase, Not Ask for Advice
Date:1/30/2010

Women quicker to gather opinions from others, survey finds

FRIDAY, Jan. 29 (HealthDay News) -- When lost on the roadway, men have a reputation for being less likely than women to ask for directions, and new research suggests that the same behavior may hold true when men go shopping.

In a new study of consumer behavior, researchers surveyed 543 male and female wine consumers who were purchasing wine for themselves or as a gift.

According to Nelson Barber, an associate professor of hospitality management at the University of New Hampshire, and colleagues, women were more apt to ask friends or family members for advice about making a purchase, while men were more likely to turn to impersonal sources for information, such as published materials.

But men don't always avoid asking for help. The study authors found that men will turn to others for assistance -- including retail clerks, friends and family -- if they have inadequate information. And when buying wine as a gift, men valued getting opinions from friends, family and retail clerks just as much as women did, the survey found.

In general, male survey participants viewed themselves as knowing more about wine than female survey participants did, the researchers noted. However, the study authors pointed out, women buy an estimated 80 percent of the wine bought in the United States.

"This research highlights the role of gender in decision-making research. The current study provides marketing professionals with new insights to developing better strategies. They need to be aware that in addition to objective product characteristics, customers' purchasing decisions may be driven by less obvious factors, such as those investigated in this study-- self-assessed knowledge, purchase confidence, and the purchase situation," Barber said in a university news release.

The findings are published in the January issue of the Journal of Consumer Marketing.

More information

To learn more about how the brain works, visit the U.S. National Institute of Neurological Disorders and Stroke.



-- Randy Dotinga



SOURCE: University of New Hampshire, news release, Jan. 22, 2010


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved

Related medicine news :

1. Older dental fillings contain form of mercury unlikely to be toxic
2. Mixed-handed children more likely to have mental health, language and scholastic problems
3. Children more likely to catch swine flu, says new research
4. Young hunters most likely to be injured using tree stands, say UAB researchers
5. 2/3 of Australians unlikely to get vaccinated against swine flu
6. Certain Childhood Cancers More Likely to Recur
7. Online Identities Likely to Match Reality
8. Global Measles Deaths Drop By 78%, But Resurgence Likely
9. Teen Internet Addicts More Likely to Self-Harm: Study
10. Just 25% of Voters in Competitive 2010 Senate Races “Much More Likely” to Support Pelosi-Democrats Who Voted for Health Care Bill
11. Study Shows Hospital Report Cards Unlikely to Spur Improvement
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... ... ... On June 10-11, 2016, A Forever Recovery, a holistic treatment center for ... Table in Battle Creek, MI, where the rehabilitation facility is located. This annual celebration ... world’s leading providers of cereal and other breakfast foods. Its residents often refer to ...
(Date:6/25/2016)... Washington, D.C. (PRWEB) , ... June 25, 2016 ... ... will discuss health policy issues and applications at AcademyHealth’s Annual Research Meeting June ... share their work on several important health care topics including advance care planning, ...
(Date:6/25/2016)... (PRWEB) , ... June 25, 2016 , ... As a ... Magna Cum Laude and his M.D from the David Geffen School of Medicine at ... returned to Los Angeles to complete his fellowship in hematology/oncology at the UCLA-Olive View-Cedars ...
(Date:6/24/2016)... Marne, Michigan (PRWEB) , ... June 24, 2016 , ... ... To deal with these feelings, many turn to unhealthy avenues, such as drug or ... Center of Marne, Michigan, has released tools for healthy coping following a traumatic event. ...
(Date:6/24/2016)... ... June 24, 2016 , ... Dr. Amanda Cheng, an ... Cheng has extensive experience with all areas of orthodontics, including robotic Suresmile technology, ... , Micro-osteoperforation is a revolutionary adjunct to orthodontic treatment. It can be ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... 27, 2016  VMS Rehab Systems, Inc. ( www.vmsrehabsystemsinc.com ... whatever measures required to build a strong and stable ... currently listed on the OTC Markets-pink current trading platform. ... CEO, "We are seeing an anomaly in market trading ... only by the Company, but shareholders and market players ...
(Date:6/24/2016)... SOUTH SAN FRANCISCO, Calif. , June 24, ... GBT ), a biopharmaceutical company developing novel ... with significant unmet needs, today announced the closing ... 6,400,000 shares of common stock, at the public ... the shares in the offering were offered by ...
(Date:6/24/2016)... 24, 2016 The Academy of Managed Care ... that would allow biopharmaceutical companies to more easily ... make formulary and coverage decisions, a move that addresses ... medicines. The recommendations address restrictions in the ... the drug label, a prohibition that hinders decision makers ...
Breaking Medicine Technology: