Navigation Links
Men Likely to Research a Purchase, Not Ask for Advice
Date:1/30/2010

Women quicker to gather opinions from others, survey finds

FRIDAY, Jan. 29 (HealthDay News) -- When lost on the roadway, men have a reputation for being less likely than women to ask for directions, and new research suggests that the same behavior may hold true when men go shopping.

In a new study of consumer behavior, researchers surveyed 543 male and female wine consumers who were purchasing wine for themselves or as a gift.

According to Nelson Barber, an associate professor of hospitality management at the University of New Hampshire, and colleagues, women were more apt to ask friends or family members for advice about making a purchase, while men were more likely to turn to impersonal sources for information, such as published materials.

But men don't always avoid asking for help. The study authors found that men will turn to others for assistance -- including retail clerks, friends and family -- if they have inadequate information. And when buying wine as a gift, men valued getting opinions from friends, family and retail clerks just as much as women did, the survey found.

In general, male survey participants viewed themselves as knowing more about wine than female survey participants did, the researchers noted. However, the study authors pointed out, women buy an estimated 80 percent of the wine bought in the United States.

"This research highlights the role of gender in decision-making research. The current study provides marketing professionals with new insights to developing better strategies. They need to be aware that in addition to objective product characteristics, customers' purchasing decisions may be driven by less obvious factors, such as those investigated in this study-- self-assessed knowledge, purchase confidence, and the purchase situation," Barber said in a university news release.

The findings are published in the January issue of the Journal of Consumer Marketing.

More information

To learn more about how the brain works, visit the U.S. National Institute of Neurological Disorders and Stroke.



-- Randy Dotinga



SOURCE: University of New Hampshire, news release, Jan. 22, 2010


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved

Related medicine news :

1. Older dental fillings contain form of mercury unlikely to be toxic
2. Mixed-handed children more likely to have mental health, language and scholastic problems
3. Children more likely to catch swine flu, says new research
4. Young hunters most likely to be injured using tree stands, say UAB researchers
5. 2/3 of Australians unlikely to get vaccinated against swine flu
6. Certain Childhood Cancers More Likely to Recur
7. Online Identities Likely to Match Reality
8. Global Measles Deaths Drop By 78%, But Resurgence Likely
9. Teen Internet Addicts More Likely to Self-Harm: Study
10. Just 25% of Voters in Competitive 2010 Senate Races “Much More Likely” to Support Pelosi-Democrats Who Voted for Health Care Bill
11. Study Shows Hospital Report Cards Unlikely to Spur Improvement
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/24/2017)... ... February 24, 2017 , ... Only two months after the ... Market (ILTM) show in Cannes (France), XO Private has initiated a second print-run of ... book measures almost a metre across when open, weighs in at more than six ...
(Date:2/24/2017)... , ... February 24, 2017 , ... In the Health ... be a top priority because it’s not if you will be attacked, but when.” ... when it comes to digital health care. , Improvements in auditing and monitoring have ...
(Date:2/24/2017)... Diego, CA (PRWEB) , ... February 24, 2017 , ... ... its 2017 national conference convening academic faculty engaged in or interested in palliative care ... and Research,” will be held in North County San Diego on Sept. 28 ...
(Date:2/24/2017)... ... February 24, 2017 , ... Rosica Communications, ... thought leadership , media relations, social media, content marketing and SEO, is ... powered through Act-On, an intuitive marketing automation platform. , Rosica will now offer ...
(Date:2/23/2017)... ... 2017 , ... The 89th Academy Awards will be celebrated this weekend, which ... Center Bunkum Award. We invite you to enjoy our 11th annual tongue-in-cheek “salute” to ... the Center for American Progress (CAP), for its report, Lessons From State Performance on ...
Breaking Medicine News(10 mins):
(Date:2/23/2017)... 23, 2017  Genesis Healthcare Services has merged with ... made by Bill Monast , President and CEO ... Nathan Feltman , executives with Home Health Depot, ... This acquisition helps Hospice Cloud maintain ... enabled durable medical equipment (DME) solutions for the hospice ...
(Date:2/23/2017)... Feb. 23, 2017 Nevro Corp. (NYSE: NVRO), a ... for the treatment of chronic pain, today reported financial results ... 2016. 2016 Accomplishment & Highlights: ... 2016, an increase of 228% as reported, over the prior ... an increase of 612% over the prior year ...
(Date:2/23/2017)... 2017 Research and Markets has announced the ... 2016" report to their offering. ... The latest research Fibromyalgia Drugs Price Analysis ... the global Fibromyalgia market. The research answers the following ... for Fibromyalgia and their clinical attributes? How are they positioned in ...
Breaking Medicine Technology: