Men Are Vein Too: Innovative Treatment Sparks Unexpected Cons... ( ATLANTA Feb. 22 /- The health and...)

Men Are Vein Too: Innovative Treatment Sparks Unexpected Consumer Trend

Date:2/22/2008

ATLANTA, Feb. 22 /PRNewswire/ -- The health and beauty industry is currently experiencing an unexpected consumer trend: a growing number of men are seeking spider and varicose vein treatments for both health and aesthetic reasons.

While the overall number of men undergoing cosmetic procedures has decreased since 2004 (down 7%), the American Society of Plastic Surgeons has cited a steady increase in men seeking spider and varicose vein treatments. According to the organization, sclerotherapy, a procedure to remove spider veins, was up 29% and laser treatment of leg veins increased by more than 31% since 2003. Statistics show that varicose and spider veins are most common among women (40% vs 25%). However, it has been noted that men are more likely to suffer the intense symptoms associated with large problem veins, citing troubles such as heaviness in the legs, night cramps, itching, swelling, ulcerations and bleeding.

Jeff, a 36 year old male from Atlanta, was one man who decided to take action before the veins became a problem.

"My condition was very mild but I didn't want to let it get to a point where I believed it looked bad or where I felt I looked older than I was," says Jeff. "The vein I had removed by EVLT could have and likely would have progressed to a more severe condition."

Although women continue to drive the market, oh2 is seeing more and more men take advantage of their latest treatment options. According to consumer and lifestyle publicist Jason Ellman, it is not surprising that men are taking action to improve their health and body image.

"Society and social norms have come a long way in the last 30 years," says Ellman. "Men are not only much more aware of their health and outward appearance, but they feel more comfortable seeking treatments."

Doctors agree that the treatment of various types of veins have a very positive effect on men, both physically and emotionally.

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