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Melanoma Organization Launches Digital Resources
Date:5/1/2009

Melanoma Research Foundation leverages online tools to reach consumers during Melanoma Awareness Month

HILLSBOROUGH, N.J., May 1 /PRNewswire-USNewswire/ -- As part of Melanoma Awareness Month this May, the Melanoma Research Foundation (MRF) is launching three new resources to reach the online community. Now digital users can learn more about melanoma and access tools to fight this deadly disease through Facebook, Twitter and the MRF Melanoma Messengers programs.

"Melanoma Awareness Month exists because this disease is not sufficiently in the public's mind. If we are going to stop melanoma, we need to extend our reach to include young people, who have the fastest rising incidence rates." said Tim Turnham, executive director of the MRF. "We are really excited about the potential of these online programs to reach Americans where they live, work and play."

Created as a grassroots, volunteer program, the MRF Melanoma Messengers toolkit will enable individuals to join a national network dedicated to supporting medical research, educating patients and physicians, and acting as an advocate for the melanoma community. The additional social networking sites, including Facebook and Twitter, will enable volunteers to stay connected, share tips and offer support to others.

"Our Facebook, Twitter and MRF Melanoma Messengers programs give people the tools and resources they need to raise awareness in their local and online communities," continued Turnham. "Whether you are a fan, a tweeter or a volunteer, it's now easier than ever before to show your support for those affected by this deadly disease."

"This month, the MRF's Messengers will be involved in nearly 30 different fundraising events and activities across the country to raise money to find a cure, including our first 'Melanoma Tweetments' fundraiser," said C. Randy Lomax, chairman of the MRF's board of di
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SOURCE Melanoma Research Foundation
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