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Meijer Supercenters to Offer PetFirst Insurance in Pet Aisles
Date:4/10/2008

Third major retailer to offer PetFirst

JEFFERSONVILLE, Ind., April 10 /PRNewswire/ -- Meijer customers now can add pet health-insurance coverage to their shopping carts. PetFirst Healthcare LLC recently launched a partnership to offer pet insurance through more than 100 Meijer supercenters throughout the Midwest.

PetFirst insurance covers routine care and medical procedures for dogs and cats, and is now offered through cards displayed on freestanding kiosks in the Meijer Pet Department.

"Pet insurance can be a simple way to protect your family friend, and what better place to do it than where you're already shopping on a weekly basis," said Brent Hinton, PetFirst chief executive officer, and former head of the Kentucky Humane Society. "Meijer places a lot of emphasis on value and we're proud to partner with them to bring more value to their pet-owning customers."

"We're very pleased to offer Pet Insurance to our Meijer customers," said Greg Hill, pet department buyer for Meijer. "Our pet department has evolved through the years to provide our customers with the wide variety of offerings demanded by today's "pet parents." Adding PetFirst allows us to expand the one-stop shopping experience for our customers with pets.

PetFirst will cover routine pet expenses such as annual exams, prescription flea control, behavior training, spay/neuter services, diagnostics, heartworm protection, teeth cleanings and vaccinations, as well as surgeries, x-rays or hospitalization that result from illness or injury. Pet owners can recoup up to 90 percent of veterinary costs through PetFirst and Family Plans are available for households with multiple pets.

Meijer is the third major retailer to align with PetFirst this year. PetFirst insurance is also available at Kroger and Spartan store locations.

About PetFirst Healthcare

PetFirst Healthcare is a privately owned pet insurance company based in Jeffersonville, Ind. Underwritten by an A-rated insurance carrier and available nationwide, PetFirst provides affordable and reliable coverage for dog and cat medical expenses, and fast and efficient claims processing. For more information about individual and family plans and pricing, visit http://www.petfirst.com or call 1-866-937-PETS.

About Meijer

Meijer is a Grand Rapids, Mich.-based retailer that operates 181 supercenters throughout Michigan, Indiana, Illinois, Ohio and Kentucky. As the inventor of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers, pet departments and apparel offerings. Additional information on Meijer can be found at http://www.meijer.com .


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