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Medifast to Exceed Revenue Guidance for 2008
Date:12/16/2008

Company achieves $100 million in revenues through early December

OWINGS MILLS, Md., Dec. 16 /PRNewswire-FirstCall/ -- Medifast, Inc. (NYSE: MED), a leading provider of easy-to-use, clinically proven portion-controlled weight loss programs, today announced the company will exceed its previously issued revenue guidance for fiscal year 2008. The Company previously guided fiscal 2008 revenues to be in the range of $90.5 million to $92.0 million. The Company now expects revenues in excess of $100 million for fiscal year 2008; a record for the company.

The leading driver of revenue growth continues to be the company's direct sales segment, Take Shape for Life, which through September 30, 2008 experienced revenue increases of 77%, comprising 44% of year-to-date revenues. The Company expects the Take Shape for Life segment to continue on the strong results year-to-date in the fourth quarter of this year.

Col. Brad MacDonald, USMC (Ret.), Chairman of the Board of Medifast Inc., commented, "I am extremely pleased that we have reached a significant milestone in the history of Medifast by achieving $100 million in annual revenues through early December. The growth we have achieved in the current recession mirrors that of past recessions, and reinforces the fact that during tough economic times, consumers turn their attention to improving their health and appearance. In that regard, those who have lost weight on the Medifast program, and desire to help others do the same, can substantially supplement their personal cash flow, in a difficult economic period, through direct sales in our "Take Shape for Life" program. With the Company's track record of 36 consecutive quarters of profitability, we believe that we are well positioned to build on that foundation of success going forward."

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SOURCE Medifast, Inc.
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