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Medifast Reports Record First Quarter 2009 Financial Results
Date:4/29/2009

nded by over 15,000 doctors, Medifast is clearly differentiating itself from the commercial weight loss companies, and becoming the leader in the medical weight loss marketplace."

Mr. McDevitt continued, "Revenues in the direct sales segment, Take Shape for Life, increased 92% to $18.9 million compared with $9.8 million in the comparable quarter of 2008. Growth in revenues for the segment was driven by increased customer product sales as a result of an increase in active health coaches. The number of active health coaches during the first quarter increased to approximately 4,000 compared with 2,200 during the period a year ago, an increase of 82% and up from 3,400 at the close of 2008. We continue to see the benefits of a physician-lead network of coaches that are able to support their clients in their weight-loss efforts. In today's environment where trust and recommendation are becoming a more important component in purchasing decisions, Take Shape for Life continues to excel. TSFL customers who have utilized the Medifast products and programs and successfully have addressed their body weight and health issues are increasingly choosing to become active health coaches. Their personal success serves as a first-hand example of the benefits that can be achieved through the Medifast weight loss program. Leading by example provides the credibility needed to help friends, family and clients to meet their personal health goals. We are proud of the work that our health coaches do to help get America healthy."

"We also saw improvement in the revenue generated on every dollar spent on advertising spent in Medifast Direct, our direct response segment. During the first quarter, our revenue-to-spend improved to 2.6 to 1 versus 2.5 to 1 in the first quarter of 2008 on an advertising budget of $4.3 million in the first quarter. That equates to an additional $450,000 of revenue with essentially no associated advertising cost. The overall adve
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SOURCE Medifast, Inc.
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