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Medifast Offers Stranded Pure Weight Loss Clients Unique Options
Date:1/3/2008

Medifast offer includes special deal and free unique support channels

OWINGS MILLS, Md., Jan. 3 /PRNewswire-FirstCall/ -- Medifast, Inc. (NYSE: MED) today announced that the Company is offering a special deal for clients of the recently closed Pure Weight Loss centers. Medifast is offering Pure Weight Loss clients $55 Off a Purchase of $250 or more by using code PURE at http://www.puremedifast.com or by calling 800-692-1791.

Medifast is also offering former Pure Weight Loss clients several different levels of support free of charge. Medifast will work to partner each client with a specifically tailored personal program that best meets their needs. Medifast provides clients with access to an experienced Health Coach, access to the Medifast network of medical practitioners, online support and access to nutritionists. For clients who need more structure and accountability for success Medifast can direct them to an area Medifast Weight Control Center. All of this support is being offered absolutely free to former Pure Weight Loss clients.

With Medifast there is no need for a contract or long term commitment, just place your order and enjoy a medically approved program without counting calories, carbs or points. Medifast can help you lose up to 5 pounds per week and is the brand that has been recommended by over 15,000 Physicians for more than 26 years. Choose Medifast because it Works! Lose the Weight and Keep it Off with Medifast.

"Medifast is proud to offer former Pure Weight Loss clients a proven solution to their weight loss needs," said Michael S. McDevitt, Chief Executive Officer, Medifast, Inc. "At Medifast we understand how personal and intimidating the weight loss journey can be and that's why we're offering several unique channels of support to Pure Weight Loss clients in their time of need."

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About Medifast:

Medifast (NYSE: MED) is the leading easy-to-use, clinically proven portion-controlled weight loss program. Medifast has been recommended by 15,000 physicians and used by over one million customers. It is committed to enriching lives by providing innovative choices for lasting health. Medifast programs have been proven effective through studies by major university teaching hospitals. The company sells its products and programs via four unique distribution channels: 1) the web and national call centers, 2) national network of physicians, 3) medically supervised Medifast Weight Control Centers, and 4) the Take Shape For Life direct-selling division, a network of health coaches. Medifast was founded in 1980 and is located in Owings Mills, Maryland.

Please Note: This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by use of phrases or terminology such as "intend" or other similar words or the negative of such terminology. Similarly, descriptions of Medifast's objectives, strategies, plans, goals or targets contained herein are also considered forward-looking statements. Medifast believes this release should be read in conjunction with all of its filings with the United States Securities and Exchange Commission and cautions its readers that these forward-looking statements are subject to certain events, risks, uncertainties, and other factors. Some of these factors include, among others, Medifast's inability to attract and retain independent Associates and Members, stability in the pricing of print, TV and Direct Mail marketing initiatives affecting the cost to acquire customers, increases in competition, litigation, regulatory changes, and its planned growth into new domestic and international markets and new channels of distribution. Although Medifast's believes that the expectations, statements, and assumptions reflected in these forward- looking statements are reasonable, it cautions readers to always consider all of the risk factors and any other cautionary statements carefully in evaluating each forward-looking statement in this release, as well as those set forth in its latest Annual Report on Form 10-K and Quarterly Report on Form 10-Q, and other filings filed with the United States Securities and Exchange Commission, including its current reports on Form 8-K. All of the forward-looking statements contained herein speak only as of the date of this release.


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SOURCE Medifast, Inc.
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