Medifast Diversified Business Model Drives Strong Revenue and Earnings Growth for the Third Quart...(nd into October as this is a sign that w...),Health

Date:11/6/2008

nd into October as this is a sign that we can expect to experience continued growth in the near and long-term future," commented Michael S. McDevitt, Chief Executive Officer of Medifast, Inc. "The results are a direct reflection of the strategic business plan that the board and management team of Medifast laid out to offer the clinically proven Medifast program via multiple distribution channels. This strategic plan has given us the ability to increase sales and market share when many in our industry are having difficulties."

Mr. McDevitt continued, "Revenues in our direct sales segment, Take Shape for Life, grew 99% year-over-year; and represented 50% of overall third quarter revenues. The growth in this segment correlates directly to the increase in health coaches, which has increased significantly every quarter this year. The number of active health coaches in the third quarter of 2008 grew 94% to approximately 3,200 compared to 1,650 for the same time period in 2007, and up from 2,800 at the end of the second quarter of 2008. Trending in this segment continued to show accelerated growth in the month of September and into October. The initiatives and messaging implemented in the past year positioning the Medifast program as a clinically proven, cost effective way to lose weight in a short period of time continues to gain traction as evidenced by the continued growth. Additionally, as individuals look for means to supplement their income during this difficult economic environment, Medifast represents a unique opportunity to deliver a value proposition that focuses on improving the quality of life of their family, friends and associates."

"We continue to experienced strong revenue growth in our Medifast Weight Control Centers segment," continued Mr. McDevitt. "Revenue during the quarter increased 77% versus last year's comparable quarter. The sales growth is due to the expansion of the clinic model as well as increased brand awareness in the markets i
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SOURCE Medifast, Inc. Copyright©2008 PR Newswire. All rights reserved

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