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Medifast Challenging Dieters to 'Express Your Success' in Video Contest

Grand Prize Winner Receives Trip for Two on Medifast Cruise 2009

OWINGS MILLS, Md., Sept. 15 /PRNewswire-FirstCall/ -- Medifast, Inc. (NYSE: MED), a leading portion-controlled weight-loss program, today announced they are challenging dieters and current clients to drop the extra weight on the Medifast 5&1 Plan, and then make a brief creative video to "Express Your Success." Express Your Success Weight-Loss Challenge information, including how to register, challenge rules, and how to upload videos, can be found online at .

The grand prize is a trip for two on Medifast Cruise 2009, setting sail from Miami, Fl. on April 25, 2009. Medifast Cruise 2009 is a 5-day excursion aboard Carnival's Destiny(R) with ports in the Grand Cayman Islands and Ocho Rios, Jamaica. Other prizes include a Nintendo Wii Fit bundle with game console, an 8GB iPod Touch, a $100 Visa gift card, and Medifast products.

Medifast is accepting video entries online until March 1, 2009. The top five entries will be posted on the Web site for an online vote beginning March 9, 2009, and ending March 22, 2009 at 11:59 p.m. EST. Winners of the Express Your Success Weight-Loss Challenge will be announced Monday, March 23, 2009 on Select success videos and stories submitted will be used by Medifast in future advertising campaigns.

Medifast Cruise 2009 is the second annual excursion for clients of Medifast's four divisions: Medifast Direct; the Take Shape For Life direct-selling division, which is a network of health coaches; medically supervised Weight Control Centers; and a national network of physicians. Medifast Cruise 2008 was organized organically by clients on Medifast's online community,, as a source of motivation. Thirty-four clients who lost over 2,000 combined pounds, along with their guests, came together to celebrate their weight-loss success.


About Medifast:

Medifast (NYSE: MED) is the leading easy-to-use, clinically proven portion-controlled weight loss program. Medifast has been recommended by 15,000 physicians and used by over one million customers. Medifast is committed to enriching lives by providing innovative choices for lasting health. Medifast programs have been proven effective through studies by major university teaching hospitals. The company sells its products and programs via four unique distribution channels: 1) the web and national call centers, 2) the Take Shape For Life direct-selling division, a network of health coaches, 3) medically supervised Medifast Weight Control Centers and 4) national network of physicians. Medifast was founded in 1980 and is located in Owings Mills, Maryland. For more information, log onto .

SOURCE Medifast, Inc.
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