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Medifast Announces Updated Full Year 2007 Guidance
Date:10/4/2007

improved version of the MyMedifast support community.

The Take Shape for Life division has been experiencing recent recruiting growth of over 100% as compared to the same time in 2006. This recent growth in health coaches can largely be attributed to a very well attended and successful 2007 National Convention. This shows not only the activity levels of health coaches increasing, but also the intensity of the health coach field. The Company believes that the growth in health coach activity is a positive trend that should continue, and will lead to significant revenue growth in the near future.

The company has also begun the expansion of its Medifast Weight Control Centers in the Dallas market, and will be opening the Houston market in the first quarter of 2008. The Company believes this business will be a major driver of revenues and profits for the Medifast business as it continues to expand. The Company plans to continue the expansion of the Medifast Weight Control Centers with both additional corporate locations as well as offering the model through a franchise opportunity moving forward.

"We are very pleased with the proven results of our new advertising campaign featuring Genie Francis and Kristy Swanson and are excited to launch a completely updated campaign in the first quarter of 2008 that will further showcase the power of the clinically proven Medifast program. The updated campaign will highlight the fantastic results that can be achieved quickly and safely on Medifast by featuring our spokeswomen at their goal weights. The campaign will differentiate our brand in the marketplace with a new Medifast program and increased emphasis on the many ways we support our customers. We are also pleased with the organic growth in our Take Shape for Life organization and the anticipated expansion of Medifast Weight Control Centers and will continue to expand on our advertising message in 2008 to promote our extensive choices for customer support on t
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SOURCE Medifast, Inc.
Copyright©2007 PR Newswire.
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