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Medifast Announces Third-Quarter 2007 Results
Date:11/8/2007

e remainder of 2007 and into 2008 building brand awareness leading up to a full scale roll out of advertising in the first quarter of 2008."

"Medifast continues to build lasting relationships in the medical community with a growing network of physician and hospital partners and our long-term commitment to conduct scientific research to test and validate the effectiveness and further develop our products and programs. We are very excited to see the highly anticipated Diabetes study conducted by researchers at the Johns Hopkins University Bloomberg School of Public Health has been accepted for publication in a peer-reviewed journal that is scheduled for release in an early 2008 issue. The Company is committed to building our brand through marketing and advertising strategies that showcase the power of the Medifast program, the importance of our medical heritage as well as endorsements from celebrities who love our program. We believe this powerful combination will propel the Medifast business to new heights in the near future."

"The most exciting part of our strategy is the diversified opportunity our extensive business platform presents. We are experiencing growth in all aspects of our business and our marketing efforts impact all channels of our business. Our platform is a sustainable model that is less impacted by the many fads of the weight loss industry as our products and programs continue to yield more effective results with doctor recommended weight loss of 2-5 pounds per week. Medifast is a safe and simple solution that is growing in popularity for both weight loss as well as long term maintenance as customer retention continues to improve with the success of our autoship program and My Medifast on-line support network. Our extensive choices in customer support and highly effective programs set Medifast apart from our competition."

2007 Full-Year Guidance

The company is maintaining its full year guidance of $81 to $83 million in sales,
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SOURCE Medifast, Inc.
Copyright©2007 PR Newswire.
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