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Medifast Announces Opening of First Franchise Clinic
Date:10/8/2008

goals and to improve the quality of their lives."

"In light of the extraordinary financial environment currently confronting the country, Medifast wanted to provide an update to our long-term shareholders. Our business continues to operate at a very high level and we expect financial results for the third quarter to be strong," added Mr. McDevitt. "Our Take Shape For Life direct sales segment continues to exhibit strong growth as the number of Health Coaches increases month to month. This increase in Health Coaches is being driven by the unique market potential for our products combined with our strong field organization and the recent tools and the training that we have made available to our coaches. The prevailing market conditions may also be a positive factor. During a recession or downturn in the overall economic environment, direct selling business models such as Take Shape For Life often experience accelerated growth as people look for supplemental income opportunities."

Col. Brad MacDonald, USMC (Ret.) Chairman of the Board of Medifast Inc. commented, "Medifast has been profitable for 35 consecutive quarters and has had strong revenue growth rates over the past number of years. In difficult economic times, it has been shown that consumers look to personal and health care products to improve their quality of life as major ticket items are delayed. The economy, while difficult for the Nation, represents a unique opportunity for Medifast through our diversified business model. We remain optimistic about the short and long term future for Medifast as we successfully navigate the rough seas of this economy. Fortunately, Medifast is navigating through the storm with little debt, superb assets and strong liquidity ratios."

The Company expects financial results for the quarter to be reported in early November.

About Take Shape For Life

Take Shape For Life is a physician led network of over 2,800 independent Health Coaches who are t
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SOURCE Medifast, Inc.
Copyright©2008 PR Newswire.
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