Medifast Announces Opening of First Franch... ( Company Continues to See Strength in...)

Medifast Announces Opening of First Franchise Clinic

Date:10/8/2008

Company Continues to See Strength in Overall Business Trends in Difficult

Economic Environment

OWINGS MILLS, Md., Oct. 8 /PRNewswire-FirstCall/ -- Medifast, Inc. (NYSE: MED) announced the opening of the first franchisee-owned Medifast Weight Control Center in the Baltimore, Maryland market located at 5 Bel Air S. Parkway, Bel Air, MD 21015 in the Festival at Bel Air Shopping Center. This marks a milestone for the company as it continues to expand the brick-and-mortar clinic model throughout the United States using a combination of both corporate and franchisee-owned clinics. The first clinic opening in the Baltimore market is part of the previously announced sale of four franchise rights agreements in this market. The franchisee also has the right to open four additional Medifast Weight Control Centers in the Baltimore area over the next two years, bringing the total to eight locations.

In addition to the recently opened franchise clinic, the company currently operates 20 corporate-owned clinics including 10 in Dallas, eight in Houston and two in the Orlando market. The company continues to seek opportunities to expand its reach throughout the United States in both corporate- and franchisee-owned clinics with an additional five clinics expected to open through the end of the year.

"We are pleased to announce the opening of our first franchisee-owned Medifast Weight Control Centers," commented Mr. Michael S. McDevitt, Chief Executive Officer of Medifast. "We believe this is a significant step in geographically expanding the awareness of the clinically proven Medifast weight loss program and the extensive support channels that we provide to help customers successfully achieve their weight loss
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