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Medifast Announces First Quarter 2008 Financial Results
Date:5/12/2008

and awareness generated by our direct response advertising drives business across our multi-channeled platform by fueling customers and business leads to Take Shape for Life and creating walk-ins to Medifast Weight Control Centers. The Company provides customers many options for support on our clinically proven weight loss program. The solutions that we provide to consumers dedicated to improving their quality of life have proven to be effective and we are dedicated to delivering our value proposition to the market in the most efficient and cost-effective manner possible."

Gross margins increased to 75.8% from 74.8% for the first quarter of 2008 compared with a year ago. The gross margin improved due to efficiencies gained from new machinery purchases in prior year as well as new shipping rules that resulted in additional shipping revenue from customers netting against shipping expense

2008 Full-Year Guidance

Management reiterates expectations of revenue growth for full-year 2008 in the range of 8-10%; and diluted earnings per share growth in the range of 30-35% for the year ended December 31, 2008.

First Quarter 2008 Conference Call

Interested parties can access the call by dialing (877) 407-8031 or (201) 689-8031, or can listen via a live Internet web cast, which can be found at http://www.choosemedifast.com in the section marked "Investor Relations." A replay of the call is available via web cast at http://www.choosemedifast.com until August 12, 2008 or by playback at (877) 660-6853 or (201) 612-7415 through June 12, 2008. Please use account #286 and conference id #282077 for the replay.

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