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Medifast Adds New Crunchy Bars to Product Line
Date:11/5/2008

New bars are completely interchangeable in the Medifast 5 & 1 Plan

OWINGS MILLS, Md., Nov. 5 /PRNewswire-FirstCall/ -- Medifast, Inc. (NYSE: MED), a leading portion-controlled weight-loss program, today announced the launch of its newest Medifast bars featuring a great crunchy taste and a new formula that is lower in calories, total fat, and carbohydrates. Medifast's new bar flavors include Chocolate Mint Crunch, Peanut Butter Crunch, and Caramel Crunch, and are available at http://www.choosemedifast.com/.

"We find that one of the sensations that dieters often miss is the crunch feeling when eating, which is why we specifically designed these new bars to fill that craving," said Lisa M. Davis, Ph.D., PA-C, C.N.S., L.D.N., Vice President of Research and Development, Medifast, Inc. "The new crunchy bars, like all Medifast Meals, provide a high level of satiety per serving according to the Fullness Index(TM)."

The new crunchy bars are completely interchangeable with other Medifast Meals in the popular Medifast 5 & 1 Plan, which means clients can enjoy up to five new bars per day. The Medifast 5 & 1 Plan allows clients to eat five Medifast Meals and one Lean & Green Meal, consisting of a lean protein and vegetables, each day.

Medifast's new crunchy bars have 110 calories, 3 grams of fat, 11 grams of protein, and 24 essential vitamins and minerals per serving. The bars are easily transported and ideal for dieters on the go with zero preparation time.

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About Medifast:

Medifast (NYSE: MED) is the leading easy-to-use, clinically proven portion-controlled weight-loss program. Medifast has been recommended by 15,000 physicians and used by over one million customers. It is committed to enriching lives by providing innovative choices for lasting health. Medifast programs have been proven effective through studies by major university teaching hospitals. The company sells its products and programs via four unique distribution channels: 1) the web and national call centers, 2) national network of physicians, 3) medically supervised Medifast Weight Control Centers, and 4) the Take Shape For Life direct-selling division, a network of health coaches. Medifast was founded in 1980 and is located in Owings Mills, Maryland. For more information, log onto http://www.choosemedifast.com.


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SOURCE Medifast, Inc.
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