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Medifast, Inc. to Unveil New Advertising Campaign Featuring Genie Francis and New Web Features in Early 2008
Date:12/26/2007

ngs with the United States Securities and Exchange Commission and cautions its readers that these forward-looking statements are subject to certain events, risks, uncertainties, and other factors. Some of these factors include, among others, Medifast's inability to attract and retain independent Associates and Members, stability in the pricing of print, TV and Direct Mail marketing initiatives affecting the cost to acquire customers, increases in competition, litigation, regulatory changes, and its planned growth into new domestic and international markets and new channels of distribution. Although Medifast's believes that the expectations, statements, and assumptions reflected in these forward-looking statements are reasonable, it cautions readers to always consider all of the risk factors and any other cautionary statements carefully in evaluating each forward-looking statement in this release, as well as those set forth in its latest Annual Report on Form 10-K and Quarterly Report on Form 10-Q, and other filings filed with the United States Securities and Exchange Commission, including its current reports on Form 8-K. All of the forward-looking statements contained herein speak only as of the date of this release.

About Genie Francis:

Following guest appearances on ABC's prime-time series Family, Francis got her big break as the popular Laura on General Hospital. Francis literally grew up as Laura, who has become one of the most beloved characters in daytime television. After five years on General Hospital, Francis left the show but returned for stints in 1984, 1993 and 2006. The wedding of Francis' Laura to Luke Spencer (played by Anthony Geary) in November 1981 remains the most-watched daytime drama event in the history of television. Francis won a 2007 Daytime Emmy Award for her 2006 stint on General Hospital. In December 2007, Francis starred in the primetime Hallmark movie The Note.

Francis' extensive television work includes a recurring
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SOURCE Medifast, Inc.
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