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Medifast, Inc. to Unveil New Advertising Campaign Featuring Genie Francis and New Web Features in Early 2008
Date:12/26/2007

Marketing campaign to feature new commercials, print ads and a new website

OWINGS MILLS, Md., Dec. 26 /PRNewswire-FirstCall/ -- Medifast, Inc. (NYSE: MED) today announced that the Company will unveil a new advertising campaign featuring television, print and web banner ads in early 2008. The focus of the campaign will be celebrity spokeswoman Genie Francis, who reached her goal of losing over 30 pounds in just a few months on the Medifast Program. Francis is best known to fans as Laura from the hit daytime drama General Hospital.

New print ads featuring Genie Francis' success on the popular Medifast 5&1 Plan will run in major national publications in January such as People Magazine, Better Home & Gardens and US Weekly. The ads will also feature customer testimonials.

New television spots will feature spokeswomen Francis and Kristy Swanson in separate ads. One of Swanson's ads will also feature her mother Rosemary, who has lost more than 20 pounds on the Medifast Program. Swanson, who has lost 27 pounds on the Medifast Program, is best known to fans as Buffy from the 20th Century Fox movie, Buffy the Vampire Slayer.

As part of the marketing campaign both Francis and Swanson will continue to share their personal weight-loss journeys with Medifast customers on http://www.ChooseMedifast.com. The celebrity's pages feature interactive journals, chats, meal plans and updated photo galleries from both stars.

Medifast will launch a new website in early 2008 enhanced with an improved user experience. The new site will provide easier navigation for customers, more health related content as well as greater customization of orders and ease of use.

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SOURCE Medifast, Inc.
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