Medifast to provide its customers access to Microsoft's consumer health
OWINGS MILLS, Md., Oct. 4 /PRNewswire-FirstCall/ -- Medifast, Inc. (NYSE: MED) today announced support for HealthVault, Microsoft Corp.'s newly launched consumer health platform. HealthVault will provide consumers with the ability to search, store and connect their health information, simplifying management of their health and wellness.
Medifast will provide a platform to allow its customers the ability to export or provide access to data collected through Medifast to any third parties, including but not limited to physicians, nurses, caregivers, family members and friends on Microsoft HealthVault. Medifast customers will each be provided with an independent Microsoft HealthVault account and have the ability to input, upload, store, view, share and interact with their health data while using the solution.
"Microsoft is in a unique position to bring some cohesion in health information to the weight management industry," said Michael S. McDevitt, chief executive and chief financial officer, Medifast, Inc. "By coordinating with Microsoft, we feel confident that HealthVault will provide consumers better access to better, evidence based and relevant health information, empowering them to make better decisions, receive better service and better value. Supporting Microsoft, we trust will allow us to better educate consumers based on fact, vs. diet industry trends of promoting fiction."
"Industry-leading companies such as Medifast are playing a significant role in the development of a vibrant technology ecosystem for HealthVault," said Peter Neupert, corporate vice president for the Health Solutions Group at Microsoft. "Through our cooperative efforts, we will enable consumers to make better choices regarding their health by arming them with information and putting them in control of their health records.
Medifast (NYSE: MED) is the leading easy-to-use, clinically proven portion-controlled weight loss program. Medifast has been recommended by 15,000 physicians and used by over one million customers. It is committed to enriching lives by providing innovative choices for lasting health. Medifast programs have been proven effective through studies by major university teaching hospitals. The company sells its products and programs via four unique distribution channels: 1) the web and national call centers, 2) national network of physicians, 3) medically supervised Medifast Weight Control Centers and 4) the Take Shape For Life direct-selling division, a network of health coaches. Medifast was founded in 1980 and is located in Owings Mills, Maryland. For more information log onto http://www.ChooseMedifast.com.
|SOURCE Medifast, Inc.|
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