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Medicare Today Launches National Medicare Prescription Drug Enrollment Awareness Campaign
Date:11/12/2008

New Survey Shows Vast Majority of Seniors Satisfied with Medicare Drug Benefit

WASHINGTON, Nov. 12 /PRNewswire-USNewswire/ -- Health care leaders today announced a national campaign to raise awareness about the 2009 Medicare prescription drug coverage open enrollment period, which runs from November 15 to December 31, 2008.

The campaign is designed to encourage seniors to sign up for prescription drug plans under Medicare's Part D program if they have not already done so, and to remind those seniors who are already enrolled in the program to review their current plan and compare it with other available plans.

"It is extremely important for beneficiaries, especially those with limited income, to take advantage of the choice, convenience and cost savings that Medicare's prescription drug plans offer them," said Mary R. Grealy, president of the Healthcare Leadership Council, a coalition of the nation's leading health care companies and organizations. "This national campaign will help make sure seniors are aware that now is the time to enroll in a plan or review their current Medicare drug plan."

The campaign will include television advertising, media coverage and grassroots outreach activities and will highlight the high satisfaction rates among beneficiaries currently enrolled in Part D plans.

Heading into its fourth year, seniors continue to give the program high marks, with 90 percent reporting that they were satisfied with their plan, up 12 points since the beginning of the program, according to a survey released today by Medicare Today, a project of the Healthcare Leadership Council and conducted in September by KRC Research.

"This survey is yet more evidence that the Medicare prescription drug benefit provides seniors with the flexibility they need to choose a plan that's right for them," said former U.S. Senator and Medicare Today Co-Chairman John Breaux.

According to the survey, in addition to high satis
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SOURCE Medicare Today
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