Navigation Links
Medical System Marketing Spotlights Women’s Heart Health
Date:1/28/2013

Troy, NY (PRWEB) January 28, 2013

“We all tune into mammograms and bone density scans because there is so much awareness around it, but we don’t really think about preventing or screening for women and heart disease,” said Dr. Andalib Nawab, a cardiology internist at Ellis Medicine and the medical director of Ellis’ new Women & Heart Disease screening program.

The truth is that more than 200,000 women die annually from heart disease, and Ellis Medicine hopes to spread this message in its new cardiac marketing campaign that launched today, created by healthcare advertising agency, Smith & Jones. The campaign includes online advertising, long-form web videos, television spots, print, outdoor and transit advertising, that feature real women’s cardiac stories.

Sarah Johnson, a cardiac patient from Glenville, NY, states in a candid interview, “I’m not the typical face of a heart condition.” She goes on to describe that usually, when a woman of her age with two young children and an active lifestyle complains of dizziness or a rapid heartbeat, they are written off as anxiety or stress. Thankfully, the doctors at Ellis conducted tests and found that Sarah had ventricular tachycardia, a life threatening condition, and were able to treat her before it got worse.

Gloria Allen Turnage visited the emergency room at Ellis Hospital after she developed a pain in her left shoulder. She assumed it was a symptom of acid reflux, but she ended up needing an emergency heart catheterization. After the procedure, Gloria found out that 95% of her main heart artery was blocked and she had a blood clot. “That ER doctor could have very much focused on my acid reflux, sent me home, and I would not have been sitting here today,” said Gloria.

Because of stories like Sarah’s and Gloria’s, Ellis Medicine is now offering a comprehensive screening program at Bellevue Woman’s Center so women can assess their risk for heart disease through personal and family history, an EKG and blood tests.

“Basically this program is focused towards women to get healthy, to stay healthy, and then most of all, to be able to identify those patients who are at risk of developing heart disease,” said Dr. Nawab.

To learn more about Ellis Medicine’s cardiac services and new screening program at Bellevue Woman’s center, and to watch the patient and physician interviews, please visit http://www.ellismedicine.org.

About Ellis Medicine
The Ellis Medicine hospital system provides acute care for Schenectady County and a diverse community of 150,000 people located just west of the state capital in upstate New York. Learn more at http://www.ellismedicine.org.

About Smith & Jones
Smith & Jones is an advertising and brand strategy agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at http://www.smithandjones.com.

Read the full story at http://www.prweb.com/releases/2013womenshearthealth/01marketingcardiaccare/prweb10358561.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Physician Groups Call for Fewer Medical Tests
2. Weill Cornell Medical College establishes Center for Healthcare Informatics and Policy
3. CAM therapy combined with conventional medical care may improve treatment of lower back pain
4. Image share project gives patients and physicians anytime, anywhere access to medical images
5. Researchers determine vitamin D blood level for reducing major medical risks in older adults
6. Biomedical researchers receive Hartwell Foundation awards
7. Columbia University Medical Center and NY-Presbyterian experts at APA meeting
8. Fitness in Middle Age Lowers Medical Costs Later: Study
9. Ben-Gurion U. and Cincinnati Childrens Hospital to develop pediatric-specific medical technologies
10. Gene Tests May Not Drive Patients to More Medical Care
11. University studies and career expectations of medical students
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/24/2017)... ... January 23, 2017 , ... The TouchPoint Solution, ... who entered metrics into the product’s app. The data replicates and validates ... that within just 30 seconds of using Buzzies, people experienced a 74 percent ...
(Date:1/24/2017)... ... January 23, 2017 , ... ... a new plugin that allows sleep centers to automatically connect and initialize all ... a thin client browser plugin is quickly installed on first use and then ...
(Date:1/23/2017)... ... January 23, 2017 , ... ... week at a new domain address. Alpine Springs Rehabilitation & Recovery Center’s new ... debuted a new logo along with its redesigned and retooled website. The treatment ...
(Date:1/23/2017)... Palo Alto, CA (PRWEB) , ... ... ... Translations, a provider of translation and localization services for life science companies, ... testing and inspection organization, TÜV SÜD America. ISO 17100 is the globally ...
(Date:1/23/2017)... ... January 23, 2017 , ... DMG ... Innovations with Ed Begley, Jr., scheduled to broadcast Saturday, January 28, 2017 at ... was founded in 2008 to address the limitations of fatigue monitoring technologies within ...
Breaking Medicine News(10 mins):
(Date:1/24/2017)... Scope of the Report The report titled "Global ... (2016-2020)", provides an in-depth analysis of the global continence ... The market also provides an in-depth analysis of intermittent ... regional analysis of continence care market, including the following ... Europe and Rest of the World. The ...
(Date:1/23/2017)... The Pharmacy Technician Certification Board (PTCB) ... planned 2020 accredited education requirement for pharmacy technicians ... 2013 that the requirement would take effect in ... program changes designed to keep pace with the ... "We have determined that additional deliberation ...
(Date:1/23/2017)... YORK , Jan. 23, 2017 Consolidated ... Partners and Driving the Stability Testing Outsourcing Market ... market addresses market sizing, emerging trends, and technologies, and ... market. The base year is 2015 and forecasts are ... is expected to grow at a CAGR of 9.4% ...
Breaking Medicine Technology: