Navigation Links
Medical System Marketing Spotlights Women’s Heart Health
Date:1/28/2013

Troy, NY (PRWEB) January 28, 2013

“We all tune into mammograms and bone density scans because there is so much awareness around it, but we don’t really think about preventing or screening for women and heart disease,” said Dr. Andalib Nawab, a cardiology internist at Ellis Medicine and the medical director of Ellis’ new Women & Heart Disease screening program.

The truth is that more than 200,000 women die annually from heart disease, and Ellis Medicine hopes to spread this message in its new cardiac marketing campaign that launched today, created by healthcare advertising agency, Smith & Jones. The campaign includes online advertising, long-form web videos, television spots, print, outdoor and transit advertising, that feature real women’s cardiac stories.

Sarah Johnson, a cardiac patient from Glenville, NY, states in a candid interview, “I’m not the typical face of a heart condition.” She goes on to describe that usually, when a woman of her age with two young children and an active lifestyle complains of dizziness or a rapid heartbeat, they are written off as anxiety or stress. Thankfully, the doctors at Ellis conducted tests and found that Sarah had ventricular tachycardia, a life threatening condition, and were able to treat her before it got worse.

Gloria Allen Turnage visited the emergency room at Ellis Hospital after she developed a pain in her left shoulder. She assumed it was a symptom of acid reflux, but she ended up needing an emergency heart catheterization. After the procedure, Gloria found out that 95% of her main heart artery was blocked and she had a blood clot. “That ER doctor could have very much focused on my acid reflux, sent me home, and I would not have been sitting here today,” said Gloria.

Because of stories like Sarah’s and Gloria’s, Ellis Medicine is now offering a comprehensive screening program at Bellevue Woman’s Center so women can assess their risk for heart disease through personal and family history, an EKG and blood tests.

“Basically this program is focused towards women to get healthy, to stay healthy, and then most of all, to be able to identify those patients who are at risk of developing heart disease,” said Dr. Nawab.

To learn more about Ellis Medicine’s cardiac services and new screening program at Bellevue Woman’s center, and to watch the patient and physician interviews, please visit http://www.ellismedicine.org.

About Ellis Medicine
The Ellis Medicine hospital system provides acute care for Schenectady County and a diverse community of 150,000 people located just west of the state capital in upstate New York. Learn more at http://www.ellismedicine.org.

About Smith & Jones
Smith & Jones is an advertising and brand strategy agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at http://www.smithandjones.com.

Read the full story at http://www.prweb.com/releases/2013womenshearthealth/01marketingcardiaccare/prweb10358561.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Physician Groups Call for Fewer Medical Tests
2. Weill Cornell Medical College establishes Center for Healthcare Informatics and Policy
3. CAM therapy combined with conventional medical care may improve treatment of lower back pain
4. Image share project gives patients and physicians anytime, anywhere access to medical images
5. Researchers determine vitamin D blood level for reducing major medical risks in older adults
6. Biomedical researchers receive Hartwell Foundation awards
7. Columbia University Medical Center and NY-Presbyterian experts at APA meeting
8. Fitness in Middle Age Lowers Medical Costs Later: Study
9. Ben-Gurion U. and Cincinnati Childrens Hospital to develop pediatric-specific medical technologies
10. Gene Tests May Not Drive Patients to More Medical Care
11. University studies and career expectations of medical students
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/12/2017)... ... October 12, 2017 , ... ... leader in post-acute health care, have expanded their existing home health joint venture ... , AccentCare has been operating a joint venture home health company with Asante, ...
(Date:10/12/2017)... (PRWEB) , ... October 12, 2017 , ... ... Mohebi Hair Restoration, has recently contributed a medical article to the newly revamped ... cosmetictown.com. Dr. Mohebi’s article spotlights the hair transplant procedure known as Follicular ...
(Date:10/12/2017)... ... October 12, 2017 , ... Leading pediatric oncology experts at Children’s National ... 49th Congress of the International Society of Paediatric Oncology (SIOP) Oct. 12-15. ... for Cancer and Blood Disorders at Children’s National, and Stephen P. Hunger, M.D., ...
(Date:10/12/2017)... ... October 12, 2017 , ... Women-owned and Grand Rapids-based workplace ... Brightest in Wellness® by Best and Brightest. OnSite Wellness will be honored at ... from 7:30 a.m. to 2 p.m. at the Henry Autograph Collection Hotel, located ...
(Date:10/12/2017)... BALTIMORE (PRWEB) , ... October 12, 2017 , ... ... average of $3,296 in property taxes a year. In some states—like New York, ... higher. , By contrast, many overseas retirement havens have extremely low property-tax rates, ...
Breaking Medicine News(10 mins):
(Date:10/10/2017)... Oct. 10, 2017   West Pharmaceutical Services, Inc. ... for injectable drug administration, today shared the results of ... for improving the intradermal administration of polio vaccines. The ... Summit in May 2017 by Dr. Ondrej Mach ... World Health Organization (WHO), and recently published in the ...
(Date:10/4/2017)... , Oct. 4, 2017 ... single-use, self-contained, illuminating medical devices, today announced regulatory ... Health Surveillance Agency (or Agência Nacional de Vigilância ... first single-use, cordless surgical retractor with integrated LED ... optimal access, illumination and exposure of a tissue ...
(Date:10/2/2017)... , Oct. 2, 2017 The Rebound mobile ... the struggle to reverse the tide of prescription drug addiction. ... regulating their medicine intake and stepping down their dosage in ... to launch in December 2017; the first 100,000 people to ... more at http://www.rebound-solution.com/ ...
Breaking Medicine Technology: