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Medical System Marketing Spotlights Women’s Heart Health
Date:1/28/2013

Troy, NY (PRWEB) January 28, 2013

“We all tune into mammograms and bone density scans because there is so much awareness around it, but we don’t really think about preventing or screening for women and heart disease,” said Dr. Andalib Nawab, a cardiology internist at Ellis Medicine and the medical director of Ellis’ new Women & Heart Disease screening program.

The truth is that more than 200,000 women die annually from heart disease, and Ellis Medicine hopes to spread this message in its new cardiac marketing campaign that launched today, created by healthcare advertising agency, Smith & Jones. The campaign includes online advertising, long-form web videos, television spots, print, outdoor and transit advertising, that feature real women’s cardiac stories.

Sarah Johnson, a cardiac patient from Glenville, NY, states in a candid interview, “I’m not the typical face of a heart condition.” She goes on to describe that usually, when a woman of her age with two young children and an active lifestyle complains of dizziness or a rapid heartbeat, they are written off as anxiety or stress. Thankfully, the doctors at Ellis conducted tests and found that Sarah had ventricular tachycardia, a life threatening condition, and were able to treat her before it got worse.

Gloria Allen Turnage visited the emergency room at Ellis Hospital after she developed a pain in her left shoulder. She assumed it was a symptom of acid reflux, but she ended up needing an emergency heart catheterization. After the procedure, Gloria found out that 95% of her main heart artery was blocked and she had a blood clot. “That ER doctor could have very much focused on my acid reflux, sent me home, and I would not have been sitting here today,” said Gloria.

Because of stories like Sarah’s and Gloria’s, Ellis Medicine is now offering a comprehensive screening pr
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