Navigation Links
Medical System Marketing Spotlights Women’s Heart Health

Troy, NY (PRWEB) January 28, 2013

“We all tune into mammograms and bone density scans because there is so much awareness around it, but we don’t really think about preventing or screening for women and heart disease,” said Dr. Andalib Nawab, a cardiology internist at Ellis Medicine and the medical director of Ellis’ new Women & Heart Disease screening program.

The truth is that more than 200,000 women die annually from heart disease, and Ellis Medicine hopes to spread this message in its new cardiac marketing campaign that launched today, created by healthcare advertising agency, Smith & Jones. The campaign includes online advertising, long-form web videos, television spots, print, outdoor and transit advertising, that feature real women’s cardiac stories.

Sarah Johnson, a cardiac patient from Glenville, NY, states in a candid interview, “I’m not the typical face of a heart condition.” She goes on to describe that usually, when a woman of her age with two young children and an active lifestyle complains of dizziness or a rapid heartbeat, they are written off as anxiety or stress. Thankfully, the doctors at Ellis conducted tests and found that Sarah had ventricular tachycardia, a life threatening condition, and were able to treat her before it got worse.

Gloria Allen Turnage visited the emergency room at Ellis Hospital after she developed a pain in her left shoulder. She assumed it was a symptom of acid reflux, but she ended up needing an emergency heart catheterization. After the procedure, Gloria found out that 95% of her main heart artery was blocked and she had a blood clot. “That ER doctor could have very much focused on my acid reflux, sent me home, and I would not have been sitting here today,” said Gloria.

Because of stories like Sarah’s and Gloria’s, Ellis Medicine is now offering a comprehensive screening program at Bellevue Woman’s Center so women can assess their risk for heart disease through personal and family history, an EKG and blood tests.

“Basically this program is focused towards women to get healthy, to stay healthy, and then most of all, to be able to identify those patients who are at risk of developing heart disease,” said Dr. Nawab.

To learn more about Ellis Medicine’s cardiac services and new screening program at Bellevue Woman’s center, and to watch the patient and physician interviews, please visit

About Ellis Medicine
The Ellis Medicine hospital system provides acute care for Schenectady County and a diverse community of 150,000 people located just west of the state capital in upstate New York. Learn more at

About Smith & Jones
Smith & Jones is an advertising and brand strategy agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at

Read the full story at

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Physician Groups Call for Fewer Medical Tests
2. Weill Cornell Medical College establishes Center for Healthcare Informatics and Policy
3. CAM therapy combined with conventional medical care may improve treatment of lower back pain
4. Image share project gives patients and physicians anytime, anywhere access to medical images
5. Researchers determine vitamin D blood level for reducing major medical risks in older adults
6. Biomedical researchers receive Hartwell Foundation awards
7. Columbia University Medical Center and NY-Presbyterian experts at APA meeting
8. Fitness in Middle Age Lowers Medical Costs Later: Study
9. Ben-Gurion U. and Cincinnati Childrens Hospital to develop pediatric-specific medical technologies
10. Gene Tests May Not Drive Patients to More Medical Care
11. University studies and career expectations of medical students
Post Your Comments:
(Date:6/24/2016)... ... ... crisis. Her son James, eight, was out of control. Prone to extreme mood shifts and ... him, he couldn’t control his emotions,” remembers Marcy. “If there was a knife on ... say he was going to kill them. If we were driving on the freeway, ...
(Date:6/24/2016)... ... June 24, 2016 , ... Global law firm Greenberg Traurig, P.A. announced that ... chosen by their peers for this recognition are considered among the top 2 percent ... special honors as members of this year’s Legal Elite Hall of Fame: Miami ...
(Date:6/24/2016)... ... ... Comfort Keepers® of San Diego, CA is excited to announce they are ... drive cancer patients to and from their cancer treatments. Comfort Keepers provides quality ... and ongoing independence. Getting to and from medical treatments is one of the ...
(Date:6/24/2016)... TX (PRWEB) , ... June 24, 2016 , ... People ... part in Genome magazine’s Code Talker Award, an essay contest in which patients and ... an award to be presented at the 2016 National Society of Genetic Counselors (NSGC) ...
(Date:6/24/2016)... ... 24, 2016 , ... The Haute Beauty Network, affiliated with ... as a prominent plastic surgeon and the network’s newest partner. , Dr. ... handsome men, look naturally attractive. Plastic surgery should be invisible.” He stands by ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... Research and Markets has announced the addition of ... report to their offering. ... kidney failure, it replaces the function of kidneys by removing ... thus the treatment helps to keep the patient body,s electrolytes ... Increasing number of ESRD patients & substantial healthcare expenditure ...
(Date:6/23/2016)... 23, 2016 Research and Markets ... Market by Type (Organic Chemical (Sugar, Petrochemical, Glycerin), Inorganic ... Coating, Parenteral) - Global Forecast to 2021" report ... The global pharmaceutical excipients market is projected to ... of 6.1% in the forecast period 2016 to 2021. ...
(Date:6/23/2016)... 23, 2016 Roche (SIX: RO, ROG; OTCQX: ... its Elecsys BRAHMS PCT (procalcitonin) assay as a dedicated ... shock. With this clearance, Roche is the first IVD ... solution for sepsis risk assessment and management. ... and PCT levels in blood can aid clinicians in ...
Breaking Medicine Technology: