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Medical Services of America Selects Authentidate's Inscrybe Healthcare to Standardize Healthcare Order Process Management
Date:8/3/2009

BERKELEY HEIGHTS, N.J., Aug. 3 /PRNewswire-FirstCall/ -- Authentidate Holding Corp. (Nasdaq: ADAT), a worldwide provider of secure Health Information Exchange and workflow management services, today announced that Medical Services of America, Inc., a leading provider of home healthcare services and medical equipment, headquartered in Lexington South Carolina, will implement Authentidate's Inscrybe(TM) Healthcare web-based service to streamline completion of healthcare referral orders and other healthcare documentation by physicians.

"When operating in the full range of healthcare businesses that Medical Services of America addresses, healthcare referrals and medical order approvals can be quite a complex and extended process. The Inscrybe standardized process gives Medical Services of America consistent standardized physician customer service options and flexibility as well as simplifying physician communications," said Donna Camit, Vice President at Medical Services of America. "Inscrybe also allows us several options to transition to more efficient paperless communications and interface with our more sophisticated physician practice EMR (Electronic Medical Record) systems."

Inscrybe Healthcare facilitates information exchange with referring physicians for all types of healthcare transactions, including Plan of Care, Certificates of Medical Necessity, Prior Authorizations, Written Orders and other care documents required for the authorization of therapy and care services, or medical equipment and supplies for patients. The web-based service automates manual workflow processes and efficiently tracks the status of those communications, reducing the approval cycle time from referring physicians. The streamlined workflows improve the efficiency of clinical and administrative processes, reducing costs while reinforcing best practices.

Inscrybe Healthcare can also interface with billing and clinical EMR systems to further reduce errors and costs of transaction processing. Physicians decide whether to review and sign documentation on the secure Inscrybe website or receive and send documents by facsimile. This flexibility enhances communications between referring physicians and providers because each can do business the way they prefer. Electronic or fax replies are linked to the initial request and updated on all systems automatically. As a web-based platform, Inscrybe is inherently scalable and easy to implement, providing for business expansion at minimal cost.

"Inscrybe Healthcare helps to accelerate the trend toward efficiency already occurring at a growing number of physician practices seeking to optimize the provision of patient home care. Medical Services of America is an important customer for us and provides a good example of how a healthcare provider can build an efficient standardized process across multiple lines of healthcare businesses," said Paul Skinner, Vice President, Sales & Client Service at Authentidate.

About Authentidate Holding Corp.

Authentidate Holding Corp. is a worldwide provider of secure Health Information Exchange and workflow management services. The company's software and web-based services enable healthcare organizations and other enterprises to increase revenues, improve productivity and reduce costs by eliminating paper and manual work steps from clinical, administrative and other processes and enhancing compliance with regulatory requirements. The web-based services are delivered as Software as a Service (Saas) to customers. These solutions incorporate rules-based electronic forms, intelligent routing, transaction management, electronic signatures, identity credentialing, content authentication and automated audit trails. Both web and fax based communications are integrated into automated and trusted workflow solutions. The company has offices in the United States and Germany. In the United States, Authentidate offers its patent pending content authentication technology in the form of the United States Postal Service(R) Electronic Postmark(R) (EPM).

For more information, visit the company's website at www.authentidate.com

About Medical Services of America, Inc.

Medical Services of America is a comprehensive home healthcare provider that offers home healthcare, hospice service, home medical equipment, diabetic supply, enteral nutrition, respiratory services, non-medical home care, personal emergency response, cardio diagnostics, home pharmacy/infusion therapy and physician management.

Medical Services of America began with a unique concept, "total home health care," and its expansion has been guided with that concept in mind. Every area of service is managed and staffed by qualified professionals, trained and experienced in their respective fields. All offices are company owned, not franchised, to ensure the highest quality of home care services.

For more information, visit the company's website at www.MSA-CORP.com

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and section 21E of the Securities Act of 1934. When used in this release, the words "believe," "anticipate," "think," "intend," "plan," "will be," "expect," and similar expressions identify such forward-looking statements. Such statements regarding future events and/or the future financial performance of the company are subject to certain risks and uncertainties, which could cause actual events or the actual future results of the company to differ materially from any forward-looking statement. Such risks and uncertainties include, among other things, the availability of any needed financing, the company's ability to implement its business plan for various applications of its technologies, related decisions by the USPS, the impact of competition, the management of growth, and the other risks and uncertainties that may be detailed from time to time in the company's reports filed with the Securities and Exchange Commission. In light of the significant risks and uncertainties inherent in the forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by the company or any other person that the objectives and plans of the company will be achieved.

Authentidate is a registered trademark of Authentidate Holding Corp. Inscrybe is a trademark of Authentidate Holding Corp. All other trade names are the property of their respective owners.

    For: Authentidate Holding Corp.

    Investor Contacts:
    Todd Fromer / Garth Russell
    KCSA Strategic Communications
    212-896-1215 / 212-896-1250
    tfromer@kcsa.com / grussell@kcsa.com


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SOURCE Authentidate Holding Corp.
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