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Medical Practice Marketing Strategies and Advertising Don't Mix
Date:6/3/2010

heir own horn through advertising. Many people do not believe in the ad’s message. Doctors’ prospective patients already expect the ads to say, “we are the best,” “we have new technology,” “we are the most experienced,” etc.

In addition, ads have little longevity. Once a doctor stops advertising, he or she is forgotten. It’s important to keep in mind that consumers are bombarded by more than 500 advertising appeals a day. A doctor’s message gets lost in an overcrowded advertising environment.

Finally, advertising is far too expensive. A doctor would need to spend thousands of dollars a week to even begin to see any increase in the number of new patients. Doctors shouldn’t be trying to build there own brand. “Even more importantly, the ‘return per advertising dollar spent’ has decreased dramatically in recent years,” says Brakatselos.

Mr. Brakatselos is a Senior Consultant representing DR, Inc. For 17 years, DR, Inc. has been working with doctors all over the country and across specialties, helping them boost their profitability and transform their businesses. He is also an expert author, writing for LIVESTRONG.COM and for The Examiner.com as The NY Medical Practice Specialist. Mr. Brakatselos' prior experience includes managing broad policy/public relations initiatives for the financial services industry. For more information on medical practice marketing strategies visit www.gbmarketingexperts.com.

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