Navigation Links
Medical Practice Marketing Strategies and Advertising Don't Mix
Date:6/3/2010

George Brakatselos, senior consultant in medical marketing services and expert author explains on his new site that advertising for new patients is ineffective.

New York, NY (Vocus) June 3, 2010 -- George Brakatselos, senior consultant in medical marketing services and expert author explains on his new site that advertising for new patients does not work. “While advertising can be an effective marketing tool in many businesses, it has proven to be of little benefit to doctors marketing their practice. If you’re a doctor and you’re spending money on advertising, stop! Advertising is an ineffective way to get new patients,” says Brakatselos.

When a doctor advertises his services, the message is not substantially different from his competitors who are also advertising the benefits of their services. A doctor cannot differentiate his practice from his competitors, which after all, is the primary objective of any advertising campaign. Patients cannot choose easily among services which “look alike.”

It does not matter whether you’re doing dental practice marketing, chiropractic marketing, marketing for podiatrists, marketing for optometrists or you’re a general practitioner, advertising for new patients simply does not work. “I have spoken with hundreds of doctors, across the country and across all specialties, and I always ask them about their marketing, and specifically whether they’re doing any advertising. An overwhelming majority indicate their strong dissatisfaction with their advertising results,” adds Brakatselos.

Doctors are tooting their own horn through advertising. Many people do not believe in the ad’s message. Doctors’ prospective patients already expect the ads to say, “we are the best,” “we have new technology,” “we are the most experienced,” etc.

In addition, ads have little longevity. Once a doctor stops advertising, he or she is forgotten. It’s important to keep in mind that consumers are bombarded by more than 500 advertising appeals a day. A doctor’s message gets lost in an overcrowded advertising environment.

Finally, advertising is far too expensive. A doctor would need to spend thousands of dollars a week to even begin to see any increase in the number of new patients. Doctors shouldn’t be trying to build there own brand. “Even more importantly, the ‘return per advertising dollar spent’ has decreased dramatically in recent years,” says Brakatselos.

Mr. Brakatselos is a Senior Consultant representing DR, Inc. For 17 years, DR, Inc. has been working with doctors all over the country and across specialties, helping them boost their profitability and transform their businesses. He is also an expert author, writing for LIVESTRONG.COM and for The Examiner.com as The NY Medical Practice Specialist. Mr. Brakatselos' prior experience includes managing broad policy/public relations initiatives for the financial services industry. For more information on medical practice marketing strategies visit www.gbmarketingexperts.com.

# # #

Read the full story at http://www.prweb.com/releases/medicalmarketing/dentalmarketing/prweb4083974.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Construction Begins on $120M Pavilion at Cohen Children's Medical Center of NY
2. The Harley Medical group launches exclusive treatment for stretch marks and scars
3. Loma Vista Obstetrics and Gynecology Medical Group Announces Low Cost Annual Exam for Women with No Health Insurance
4. Maastricht University Medical Centre Advances Cranial Implant Technology with PEEK-OPTIMA
5. Shakti, Inc. Brings Knee, Back and Foot Comfort with Revolutionary Medical-Based Technology
6. Medical Community Responds to Prescription Drug Abuse
7. Midbrook Medical Announces Agreement with Premier Partners L.P.
8. HCC Medical Insurance Services Chooses CMN as Network Administrator
9. The Skin Center Medical Spa in Pittsburgh Helps Military Recruits Meet Enlisting Requirements
10. Putting New Medical Guidelines Into Practice Often Difficult
11. Childhood Obesity Institute Symposium at Children's National Medical Center Zeroes in on the Importance of Multi-Disciplinary Approach to Curb Childhood Obesity
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Medical Practice Marketing Strategies and Advertising Don't Mix
(Date:3/27/2017)... VA (PRWEB) , ... March 27, 2017 , ... ... application containerization, today announced it will co-exhibit with technology partners LG Business Solutions ... at the Marriott Metro Center in Washington D.C., will provide education and examination ...
(Date:3/27/2017)... ... March 27, 2017 , ... ... the CE Certificate of Conformity for the Smart System® 20/20. CE Certification builds ... highest industry standards and specifications such as ANSI, ISO and proven test methods ...
(Date:3/27/2017)... ... 2017 , ... Osteitis pubis may be commonplace and seemingly ... occurs when the muscles around the pelvis become inflamed. Over time, untreated osteitis ... as well as accompanying tenderness and weakness. Without proper intervention, it can hinder ...
(Date:3/27/2017)... ... March 27, 2017 , ... EpiGentek , a Farmingdale, ... recent RNA methylation “gold rush” with their established portfolio of optimized assay kits ... N6-methyladenosine, or m6A , RNA methylation has received a new burst in ...
(Date:3/27/2017)... San Mateo, CA (PRWEB) , ... March 27, 2017 , ... Janet Schloz is still ... one of the best days I’ve had in a long time,” she said. , She ... a lot of money that I never thought I would have to help my students.” ...
Breaking Medicine News(10 mins):
(Date:3/27/2017)... Pulmatrix, Inc . (NASDAQ: PULM), a clinical stage biopharmaceutical company ... announced that it has added two experts in the fields ... Scientific Advisory Board . The two experts ... MD, former chief of the Pediatric Pulmonary and Allergy Divisions ... University, and David Denning , MD, ...
(Date:3/27/2017)... SAN FRANCISCO , March 27, 2017 ...  is expected to reach USD 16.0 billion by 2025, ... Inc. The growing prevalence of chronic diseases is anticipated ... clinical chemistry analyzers, which thereby widens the scope for ... of geriatric and bariatric population, which is highly susceptible ...
(Date:3/27/2017)... DUBLIN and BOSTON ... AGN), a leading global pharmaceutical company and Paratek ... on the development and commercialization of innovative therapies ... Phase 3 trials of sarecycline for the treatment ... week primary efficacy endpoints. Sarecycline is a once-daily, ...
Breaking Medicine Technology: