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Medical Practice Marketing Strategies and Advertising Don't Mix
Date:6/3/2010

George Brakatselos, senior consultant in medical marketing services and expert author explains on his new site that advertising for new patients is ineffective.

New York, NY (Vocus) June 3, 2010 -- George Brakatselos, senior consultant in medical marketing services and expert author explains on his new site that advertising for new patients does not work. “While advertising can be an effective marketing tool in many businesses, it has proven to be of little benefit to doctors marketing their practice. If you’re a doctor and you’re spending money on advertising, stop! Advertising is an ineffective way to get new patients,” says Brakatselos.

When a doctor advertises his services, the message is not substantially different from his competitors who are also advertising the benefits of their services. A doctor cannot differentiate his practice from his competitors, which after all, is the primary objective of any advertising campaign. Patients cannot choose easily among services which “look alike.”

It does not matter whether you’re doing dental practice marketing, chiropractic marketing, marketing for podiatrists, marketing for optometrists or you’re a general practitioner, advertising for new patients simply does not work. “I have spoken with hundreds of doctors, across the country and across all specialties, and I always ask them about their marketing, and specifically whether they’re doing any advertising. An overwhelming majority indicate their strong dissatisfaction with their advertising results,” adds Brakatselos.

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Source: PRWeb
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