Navigation Links
Medical Practice Marketing Strategies and Advertising Don't Mix
Date:6/3/2010

George Brakatselos, senior consultant in medical marketing services and expert author explains on his new site that advertising for new patients is ineffective.

New York, NY (Vocus) June 3, 2010 -- George Brakatselos, senior consultant in medical marketing services and expert author explains on his new site that advertising for new patients does not work. “While advertising can be an effective marketing tool in many businesses, it has proven to be of little benefit to doctors marketing their practice. If you’re a doctor and you’re spending money on advertising, stop! Advertising is an ineffective way to get new patients,” says Brakatselos.

When a doctor advertises his services, the message is not substantially different from his competitors who are also advertising the benefits of their services. A doctor cannot differentiate his practice from his competitors, which after all, is the primary objective of any advertising campaign. Patients cannot choose easily among services which “look alike.”

It does not matter whether you’re doing dental practice marketing, chiropractic marketing, marketing for podiatrists, marketing for optometrists or you’re a general practitioner, advertising for new patients simply does not work. “I have spoken with hundreds of doctors, across the country and across all specialties, and I always ask them about their marketing, and specifically whether they’re doing any advertising. An overwhelming majority indicate their strong dissatisfaction with their advertising results,” adds Brakatselos.

Doctors are tooting their own horn through advertising. Many people do not believe in the ad’s message. Doctors’ prospective patients already expect the ads to say, “we are the best,” “we have new technology,” “we are the most experienced,” etc.

In addition, ads have little longevity. Once a doctor stops advertising, he or she is forgotten. It’s important to keep in mind that consumers are bombarded by more than 500 advertising appeals a day. A doctor’s message gets lost in an overcrowded advertising environment.

Finally, advertising is far too expensive. A doctor would need to spend thousands of dollars a week to even begin to see any increase in the number of new patients. Doctors shouldn’t be trying to build there own brand. “Even more importantly, the ‘return per advertising dollar spent’ has decreased dramatically in recent years,” says Brakatselos.

Mr. Brakatselos is a Senior Consultant representing DR, Inc. For 17 years, DR, Inc. has been working with doctors all over the country and across specialties, helping them boost their profitability and transform their businesses. He is also an expert author, writing for LIVESTRONG.COM and for The Examiner.com as The NY Medical Practice Specialist. Mr. Brakatselos' prior experience includes managing broad policy/public relations initiatives for the financial services industry. For more information on medical practice marketing strategies visit www.gbmarketingexperts.com.

# # #

Read the full story at http://www.prweb.com/releases/medicalmarketing/dentalmarketing/prweb4083974.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Construction Begins on $120M Pavilion at Cohen Children's Medical Center of NY
2. The Harley Medical group launches exclusive treatment for stretch marks and scars
3. Loma Vista Obstetrics and Gynecology Medical Group Announces Low Cost Annual Exam for Women with No Health Insurance
4. Maastricht University Medical Centre Advances Cranial Implant Technology with PEEK-OPTIMA
5. Shakti, Inc. Brings Knee, Back and Foot Comfort with Revolutionary Medical-Based Technology
6. Medical Community Responds to Prescription Drug Abuse
7. Midbrook Medical Announces Agreement with Premier Partners L.P.
8. HCC Medical Insurance Services Chooses CMN as Network Administrator
9. The Skin Center Medical Spa in Pittsburgh Helps Military Recruits Meet Enlisting Requirements
10. Putting New Medical Guidelines Into Practice Often Difficult
11. Childhood Obesity Institute Symposium at Children's National Medical Center Zeroes in on the Importance of Multi-Disciplinary Approach to Curb Childhood Obesity
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Medical Practice Marketing Strategies and Advertising Don't Mix
(Date:9/22/2017)... ... 22, 2017 , ... Fenwick Agency of Plano, TX has announced the commencement ... of the nationally recognized ‘Agents of Change’ movement. The agency pledges to select a ... to seek out those who most need help. Their hope is to bring awareness ...
(Date:9/22/2017)... ... September 22, 2017 , ... Happy Living’s mission - to improve ... carries it into the entertaining and delicious worlds of theatre and wines. , ... Living) convinced him to turn his play into a book. The Greener The Grass ...
(Date:9/22/2017)... ... September 22, 2017 , ... "Success Files," a short- and ... Alzheimer’s is a disease estimated to affect the lives of more than 5 ... Alzheimer’s Association, a leading voice in the fight for cure and research into ...
(Date:9/22/2017)... ... September 22, 2017 , ... Egg freezing and ... frozen embryos have a slight statistical advantage for live births, frozen eggs offer ... opportunity for women undergoing medical treatment or who are concerned about the decline ...
(Date:9/21/2017)... ... ... SABRE is raising awareness about personal safety with a Chicago Transit Authority ad ... Chicago, Illinois, based self-defense brand has been waiting for an opportunity like this to ... personal safety into their own hands. , The ads focus on their diverse line ...
Breaking Medicine News(10 mins):
(Date:9/12/2017)... 2017  ValGenesis Inc., the global leader in ... to announce the appointment of Dr. Ajaz ... of Directors and Chairman of Advisory Board beginning ... companies to manage their entire validation lifecycle process ... this process. Furthermore, ValGenesis VLMS enables rigorous compliance, ...
(Date:9/7/2017)... RANCHO MIRAGE, Calif. , Sept. 7, 2017  For nearly two ... and service in the Assisted Reproduction Insurance industry. Today, New Life Agency ... expensive fertility medications. ... http://pharmacarecard.com/ (PRNewsfoto/PharmaCareCard) ... ...
(Date:9/6/2017)... Sept. 6, 2017  Robert G. Szewc, M.D., is ... Member in recognition of his contributions to the Medical ... a Nephrologist at the practice of Kidney and Hypertension ... care and hypertension solutions. He has worked in this ... career experience, as well as expertise in kidneys, hypertension, ...
Breaking Medicine Technology: