Navigation Links
Medical Marketing Veteran Signs on as Director of Strategy and New Business Development at Active Imagination
Date:3/31/2008

HOUSTON, March 31 /PRNewswire/ -- Considered by many in medical marketing to be one of the best in her field, Jessica Ferdinand has joined prominent Houston healthcare and sports marketing firm Active Imagination as its new Director of Strategy and Business Development.

In her new role with Active Imagination, Ferdinand will contribute to on-going strategic counsel for existing clients, and develop relationships with potential clients whose marketing needs fit Active Imagination's strategically driven approach.

Ferdinand, a native New Yorker, began her career in sales with Roche Pharmaceuticals and became involved in launching managed care to the New York market. She developed an expertise in translating the complex concepts to physicians and hospitals. "I was hooked! I took that expertise to the agency side and began the next phase of my career in healthcare marketing," she said.

Ferdinand has since spent the last decade helping companies like Bristol-Myers Squibb US, Merck, Novartis and Pfizer, to name a few, launch new products and revitalize existing brands. "My experience over the past 15 years includes strategic market development and branding, agency account management, advocacy development, and medical education."

Active Imagination President Adam Nisenson says Ferdinand's expertise will add a new layer of strategy and planning to their firm's unique brand of marketing. "Jessica starts with clients at their desired end and works methodically to develop a plan for how to achieve the organization's goals. From medical education to physician recruitment strategies, Jessica has done it and now brings her expertise to Active Imagination's clients," he said.

Ferdinand couldn't be more excited about the move. "I like a roll-up-your-sleeves, strategically driven team approach to growing brands, and that is what Active Imagination is all about," she said.

About Active Imagination

Since 1992, national and regional healthcare companies and organizations have turned to Active Imagination for its industry-specific branding and marketing expertise. Using the proprietary BrandStory(SM) process, Active Imagination helps its partners reach physician and patient audiences by launching, marketing, and repositioning their brands. Current and past clients include: US Physical Therapy, Global Healthcare Alliance, Memorial Hermann Healthcare System, Curing Children's Cancer Fund, HealthTronics Surgical Services, Texas Children's Cancer Center, Sadler Clinic, University of Texas Health Science Center, and Winter Pediatric Therapy. For more information visit http://www.aimagination.com.


'/>"/>
SOURCE Active Imagination
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. CRH Medical Corporation opens new center in Pembroke Pines Florida
2. Greenway Medical Technologies Expands Support for Physician Quality Reporting Initiative and Pay for Performance Programs
3. MedPage Today(R) Provides First-Time Live Video Coverage of Medical Meeting Press Conferences
4. Nonin Medical, Inc. Is Recognized for Its Role in Promoting Interoperability
5. Response Biomedical Corporation Reports 2007 Financial Results
6. SXC Health Solutions Corp. Commences Exchange Offer For Shares Of National Medical Health Card Systems, Inc.
7. Rising Medical Solutions Partners With myMatrixx to Deliver Integrated Pharmacy Management Solutions
8. Symmetry Medical Delays 10-K Filing to Complete Review
9. CRH Medical Corporation opens new center in Denver, Colorado
10. California Association of Health Plans & California Medical Association Foundation Team Up to Combat Obesity
11. Toxikon Corporation to Hold Medical Device and Testing Seminar Next Month
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/12/2016)... ... ... Each year, the American Physical Therapy Association (APTA) offers a Combined Sections Meeting. ... Almost 10,000 physical therapists across the country are expected to attend this annual convention ... field and network with their colleagues. As in years past, HydroWorx is proud ...
(Date:2/12/2016)... ... 2016 , ... Coco Libre, the maker of coconut water beverages with a ... Lounge Event. Coco Libre will offer musicians and celebrities the company’s signature Organic Coconut ... invitation-only gifting suite, held this year at the W Hollywood Hotel, has become a ...
(Date:2/12/2016)... (PRWEB) , ... February 12, 2016 , ... ... Lean Leadership Series at Zuckerberg San Francisco General Hospital on April 5-7. The ... new behaviors and create new habits. The workshops cover a broad range of ...
(Date:2/12/2016)... PITTSBURGH, Pa. (PRWEB) , ... February 12, 2016 , ... ... space heaters. , This winter the West Penn Burn Center, part of ... Fire Company #1, to bring you the “Space Heaters Need Space” campaign. ...
(Date:2/12/2016)... ... ... AssureVest Insurance Group, a locally owned insurance firm with offices serving Washington ... earmarked to purchase computers and software for Mrs. Harrison’s 2nd and 3rd grade special ... low-income area and has more than 60 2nd and 3rd graders with learning disabilities. ...
Breaking Medicine News(10 mins):
(Date:2/12/2016)... 12, 2016 ... http://www.sedar.com ) und der ... abrufbar.    --> http://www.sedar.com ) ... http://www.telestatherapeutics.com abrufbar.    --> ... seinen Konzernabschluss des zweiten Quartals und ...
(Date:2/12/2016)... , Feb. 12, 2016  Sequent Medical, Inc. announced ... study to evaluate the safety and effectiveness of the ... of ruptured intracranial aneurysms.  Prof Laurent Spelle , ... Paris, France and Principal Investigator ... France and Germany.  Although patients ...
(Date:2/12/2016)... Feb. 12 2016  OMS Supply, a large provider ... practitioners, announced today the recent launching of their new ... variety of features that enhance the user experience and ... --> --> ... new company that started in early 2016, they have ...
Breaking Medicine Technology: