Navigation Links
Medical Marketing Veteran Signs on as Director of Strategy and New Business Development at Active Imagination
Date:3/31/2008

HOUSTON, March 31 /PRNewswire/ -- Considered by many in medical marketing to be one of the best in her field, Jessica Ferdinand has joined prominent Houston healthcare and sports marketing firm Active Imagination as its new Director of Strategy and Business Development.

In her new role with Active Imagination, Ferdinand will contribute to on-going strategic counsel for existing clients, and develop relationships with potential clients whose marketing needs fit Active Imagination's strategically driven approach.

Ferdinand, a native New Yorker, began her career in sales with Roche Pharmaceuticals and became involved in launching managed care to the New York market. She developed an expertise in translating the complex concepts to physicians and hospitals. "I was hooked! I took that expertise to the agency side and began the next phase of my career in healthcare marketing," she said.

Ferdinand has since spent the last decade helping companies like Bristol-Myers Squibb US, Merck, Novartis and Pfizer, to name a few, launch new products and revitalize existing brands. "My experience over the past 15 years includes strategic market development and branding, agency account management, advocacy development, and medical education."

Active Imagination President Adam Nisenson says Ferdinand's expertise will add a new layer of strategy and planning to their firm's unique brand of marketing. "Jessica starts with clients at their desired end and works methodically to develop a plan for how to achieve the organization's goals. From medical education to physician recruitment strategies, Jessica has done it and now brings her expertise to Active Imagination's clients," he said.

Ferdinand couldn't be more excited about the move. "I like a roll-up-your-sleeves, strategically driven team approach to growing brands, and that is what Active Imagination is all about," she said.

About Active Imagination

Since 1992, national and regional healthcare companies and organizations have turned to Active Imagination for its industry-specific branding and marketing expertise. Using the proprietary BrandStory(SM) process, Active Imagination helps its partners reach physician and patient audiences by launching, marketing, and repositioning their brands. Current and past clients include: US Physical Therapy, Global Healthcare Alliance, Memorial Hermann Healthcare System, Curing Children's Cancer Fund, HealthTronics Surgical Services, Texas Children's Cancer Center, Sadler Clinic, University of Texas Health Science Center, and Winter Pediatric Therapy. For more information visit http://www.aimagination.com.


'/>"/>
SOURCE Active Imagination
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. CRH Medical Corporation opens new center in Pembroke Pines Florida
2. Greenway Medical Technologies Expands Support for Physician Quality Reporting Initiative and Pay for Performance Programs
3. MedPage Today(R) Provides First-Time Live Video Coverage of Medical Meeting Press Conferences
4. Nonin Medical, Inc. Is Recognized for Its Role in Promoting Interoperability
5. Response Biomedical Corporation Reports 2007 Financial Results
6. SXC Health Solutions Corp. Commences Exchange Offer For Shares Of National Medical Health Card Systems, Inc.
7. Rising Medical Solutions Partners With myMatrixx to Deliver Integrated Pharmacy Management Solutions
8. Symmetry Medical Delays 10-K Filing to Complete Review
9. CRH Medical Corporation opens new center in Denver, Colorado
10. California Association of Health Plans & California Medical Association Foundation Team Up to Combat Obesity
11. Toxikon Corporation to Hold Medical Device and Testing Seminar Next Month
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... June 25, 2016 , ... ... issues and applications at AcademyHealth’s Annual Research Meeting June 26-28, 2016, at the ... several important health care topics including advance care planning, healthcare costs and patient ...
(Date:6/25/2016)... ... June 25, 2016 , ... As a lifelong Southern ... Laude and his M.D from the David Geffen School of Medicine at UCLA. He ... Los Angeles to complete his fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program ...
(Date:6/24/2016)... ... 2016 , ... Those who have experienced traumatic events may suffer from a ... such as drug or alcohol abuse, as a coping mechanism. To avoid this pain ... following a traumatic event. , Trauma sufferers tend to feel a range of emotions, ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... for accelerated orthodontic treatment. Dr. Cheng has extensive experience with all areas of ... AcceleDent, and accelerated osteogenic orthodontics. , Micro-osteoperforation is a revolutionary adjunct to ...
(Date:6/24/2016)... ... June 24, 2016 , ... The Haute Beauty ... Barry M. Weintraub as a prominent plastic surgeon and the network’s newest partner. ... and the most handsome men, look naturally attractive. Plastic surgery should be invisible.” ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... VEGAS , June 26, 2016 ... to value-based care operating models within the health care ... enable greater financial efficiency , Deloitte offers a ... the key business issues impacting efficient cost optimization: labor ... , These services facilitate better outcomes and better ...
(Date:6/24/2016)... , June 24, 2016   Bay ... Rehabilitation Network,s Dean Center for Tick Borne ... Medicine and Rehabilitation, MIT Hacking Medicine, University of ... Innovation, today announced the five finalists of ... Lyme disease.  More than 100 scientists, clinicians, researchers, ...
(Date:6/24/2016)... BEIJING , June 24, 2016 Dehaier ... or the "Company"), which develops, markets and sells medical ... China , signed a strategic cooperation agreement with ... as "Hongyuan Supply Chain") on June 20, 2016, to ... Under the strategic cooperation agreement, Dehaier will leverage Hongyuan ...
Breaking Medicine Technology: