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Medical Marketing Expert Offers Dentists Tips for Thriving Down Economy After the Wall Street Dilemma
Date:10/1/2008

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  • Be much, much more visible in a market than any other dentist. "Visibility helps make you an authority," said Flasch. "When people think of a dentist, they will automatically think of you. "Public relations is much more effective than advertising. Third party endorsements from the local media and local community are extremely valuable and are free. As professionals are forced to cut advertising expenses, Smart use of PR provides a cost-effective way to thrive during an economic slowdown."
  • Become a beloved figure in the community, that is, one who is trusted on a personal level. "It is amazing that so few doctors work systematically on building more trust in the community," said Flasch. "It's invaluable both as a source of positive press and word of mouth advertising."
  • Remember, the sizzle sells the steak. "Who would think people would take relationship advice from a celibate monk who, after breaking his vows, got married and subsequently divorced? Yet, that describes John Grey, author of 'Men are from Mars, Women are from Venus'," said Flasch. "His biography is much less important than his ability to connect to people on a humane level." How good of an expert you are is less important than how good you are in making yourself known to the right people with the right message.
For help with a specific practice, to read success stories or to learn more about putting Flasch's methods into your practice, visit http://www.unadvertise.com

About Helmut G. Flasch
Helmut Flasch, CEO of Flasch Business Expansion, brings the benefit of his varied background to his role as business consultant. An engineering graduate, Flasch quickly realized that the combination of starting salary and tight vacation time meant he could not indulge his passion for travel. But
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