As recent headlines from Wall Street portend tougher times on the horizon, dentists, ,as well as all other medical practitioners, need to get smart about their marketing. So says Helmut G. Flasch, of Flasch Business Expansion. An award winning consultant with over 15 years experience, he has shown countless medical professionals how to expand their practices using precise business strategies.
(PRWEB) October 1, 2008 -- Helmut Flasch, founder of Flasch Business Expansion and trusted medical marketing authority, says the key to surviving tough times is knowing how to best use precise marketing and PR techniques. While impeccable credentials and the latest in tools can be an important part of a marketing plan, they don't mean anything without visibility. Flasch's consulting services will help dentists find that crucial visibility.
"Professional qualifications are overrated," Flasch said. "Very few will ever admit the path to making lots of money lies in being an expert marketer or public relations person. For many dentists, that realization is often at odds with their professional ego."
No one knows exactly how troubles on Wall Street and recent headlines foretelling tough economic times ahead will affect dentists, says Flasch. There is a certain amount of security to be derived from the simple fact that people will always need to go to the dentist. On the other hand, as discretionary income shrinks, people are likely to put off all but the most necessary dental care.
"Still, most dentists will agree that attracting new patients, more return patients and patients with more disposable income is key to a successful dental practice," Flasch said. "Using my methods, not wasting money on advertising, but getting public and media support for free, you will attract them."
Flasch says savvy dentists should survive if they:
About Helmut G. Flasch
Helmut Flasch, CEO of Flasch Business Expansion, brings the benefit of his varied background to his role as business consultant. An engineering graduate, Flasch quickly realized that the combination of starting salary and tight vacation time meant he could not indulge his passion for travel. But as a waiter, he saw he could travel, work and be immersed in different cultures. After living all over Europe, Flasch settled in Los Angeles, where he pioneered the concept of "Un-Advertising", or using PR to drive business expansion.
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