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Medical Imaging Modality Vendors Should Focus on Innovation and Alliances with Market Leaders, Advises Frost & Sullivan
Date:7/13/2009

LONDON, July 13 /PRNewswire/ -- The market for most medical imaging devices is at a mature phase. Most unit shipment sales are geared towards the replacement of older systems. Global conglomerates, which have a combined market share of about 80 per cent, dominate the market. However, there are many small regional vendors that have carved out a significant presence in the medical imaging industry in Europe. Innovation will be critical for success in this market.

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New analysis from Frost & Sullivan (http://www.medicalimaging.frost.com), Company Profiles - Medical Imaging Modality Vendors, finds that the European medical imaging industry is the second largest in the world after the U.S. It is estimated that the value of the total medical imaging industry in Europe is nearly $5.35 billion. This research profiles market participants in the computed tomography (CT), magnetic resonance imaging (MRI) and radiography segments.

If you are interested in a virtual brochure, which provides a brief synopsis of the research and a table of contents, then send an e-mail to Katja Feick, Corporate Communications, at katja.feick@frost.com, with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country. Upon receipt of the above information, a brochure will be sent to you by e-mail.

"Investment in R&D is directly proportionate with the number of new and innovative products being launched and will be the key to a company's success in the medical imaging modality market," notes Frost & Sullivan Research Analyst Gideon Praveen Kumar. "Companies should forge professional collaborations with major hospitals and research institutions to impart training to medical personnel who are likely to operate the equipment."

Niche and regional participants should try to establish collaborative alliances with leaders in medical imaging modalities for mutual gain. Servicing of imaging devices and after-sales support must be extremely strong. This will optimise client satisfaction and enable companies to broaden their customer base.

Typically, medical imaging modalities have long replacement periods ranging from seven to nine years, which makes it more difficult for vendors to market new modalities, as this is principally a replacement market. Moreover, the lack of reimbursement for cardiology imaging procedures is hampering uptake rates.

One of the key industry challenges faced by the medical imaging industry in Europe currently is intensifying price pressures. With healthcare regulators increasingly looking to curb costs, vendors are forced to reduce their prices.

"Participants in the medical imaging market need to fully capitalise on favourable macro-economic conditions," advises Kumar. "These include the rising requirement for imaging procedures due to an increasingly ageing population."

Company Profiles - Medical Imaging Modality Vendors is part of the Medical Imaging Growth Partnership Service programme, which also includes research in the following markets: Eastern European Ultrasound Market, European Medical Imaging Equipment Market for Cardiology Applications and Eastern European Medical Imaging Modalities. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 35 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

Company Profiles - Medical Imaging Modality Vendors

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    Contact:
    Katja Feick
    Corporate Communications - Europe
    P: +49 (0) 69 7703343
    E: katja.feick@frost.com
   http://www.frost.com


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SOURCE Frost & Sullivan
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