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The Reality Initiative was launched in 2006 and is supported by an educational grant from GlaxoSmithKline Consumer Healthcare. The Coalition developed a white paper entitled "Help Not Hype: Getting Real About Weight Loss" (published in Obesity Management, February 2007), which was introduced in partnership with the Federal Trade Commission at NAASO, The Obesity Society annual meeting in October 2006. Committed to changing the national weight loss dialogue and broadening its sponsorship base, the Coalition is expanding its efforts in 2008 to invite business leaders, private, public, professional and non-profit groups to partner in our work.

Reality Coalition Members include co-chairs Louis J. Aronne, MD, Dr. George L. Blackburn, MD, Ph.D., and MRC Greenwood, Ph.D.; Arthur Frank, MD, Obesity Specialist; Gary Foster, Ph.D., Behavioral Psychologist; Barbara Moore, Ph.D., Nutritionist; Judith Stern, Sc.D., Nutritionist; Anne Wolf, MS, RD, Dietitian; Madelyn Fernstrom, Ph.D., CNS, Nutritionist; Johanna Dwyer, Ph.D., Nutritionist; Susan Cummings, RD, Dietitian; Jeremy Nobel, MD, MPH, Public Health Expert; Valentine Burroughs, MD, MBA, Diabetes Expert; Morgan Downey, JD, Obesity Specialist, Shaping America's Health; NAASO, the Obesity Society, National Consumers League, America On the Move, American Dietetic Association and the American Pharmacists Association.

Contact: Dave Schemelia

HealthSTAR Public Relations

Ph. 646-722-8819

dschemelia@healthstarpr.com