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Medical Advertising Agency bryantBROWN Healthcare Introduces Targeted Point-of-Care Promotions to Help Law Firms Connect More Directly With Patients and Caregivers
Date:3/12/2013

Venice, CA (PRWEB) March 12, 2013

Law firms that represent patients and caregivers seeking compensation for work-related illnesses frequently use broadcast and cable television advertising to try to reach these audiences. This can be very expensive. And the return on investment can be very low.

Leading healthcare communications agency bryantBROWN Healthcare now offers law firms promotional campaigns that target patients and caregivers at the point of care: at or near the hospital. These types of campaigns can be more effective and significantly more economical than mass market promotions.

bryantBROWN Healthcare can target an entire city, specific neighborhoods, or specific hospitals, such as centers of excellence, and provide recommendations for onsite promotions (for example, in-hospital advertising), near-site promotions (advertising on the streets and in the businesses in the area immediately surrounding a hospital), and in the communities feeding patients to the hospital – their websites, newspapers, bus stop signs, and more.

Plus, bryantBROWN can create specially produced television ads or educational programs and narrowcast them through a hospital’s in-house network, reaching patients right in their hospital rooms, right at the point of care. The bryantBROWN team can write and produce new ads or edit them from existing footage that a law firm may have.

As a full-service medical advertising agency, bryantBROWN Healthcare has extensive experience in communicating with patients, caregivers, and the healthcare community as a whole. bryantBROWN provides comprehensive strategic, tactical, and creative capabilities to develop branding, advertising, and PR campaigns for its wide range of clients “everywhere in healthcare”: pharmaceuticals, biotechnology, med
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