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Medica Uses Hallmark Insights to Drive Participation in My Health Manager From Medica(Sm)
Date:7/21/2009

alth. In contrast, with Hallmark Insights, it typically takes 24 to 48 hours from the time they select the incentive until Medica members receive a custom gift card of their choosing. Many merchants offer an online gift card through Hallmark Insights, and online fulfillment speeds the process to mere hours.

"When our members are happy with their experience, they are more likely to use the portal as a way to identify risky behaviors and improve their health," said Vince Pozinski. "Creating a health portal that members will use repeatedly and make part of their healthy life is the primary goal of Medica's efforts."

The immediate incentives fulfillment delivered by Hallmark Insights to Medica members has contributed to the success of the Web site. The integration with IRIS(TM) and My Health Manager from Medica makes the experience seamless to Medica members. As of May 2009, the number of Medica members that completed a health assessment already surpassed the total for all of 2008.

Medica uses the Hallmark Insights-driven incentives through My Health Manager from Medica as a selling point to attract new business. The program is featured on Medica flyers, Web site and in marketing collateral presented to potential new clients.

"Offering an immediate reward for healthy living differentiates Medica in a crowded field of competitors," said Vince Pozinski. "With My Health Manager from Medica and the Hallmark Insights incentives program, Medica can show members that we are not only interested in their current health, but we're invested in their future good health."

About Medica

Serving more than 1.5 million members, Medica is a health insurance company headquartered in Minneapolis and active in the Upper Midwest. The non-profit company provides health care coverage in the employer, individual, Medicaid, Medicare and Medicare Par
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