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Mediasource Named Best Health Care Public Relations Agency for Brand Journalism Tactics
Date:8/14/2014

ldren’s Hospital each reached an audience of almost 4 billion with their message in a one-year period.

As the media industry changes, producing quality content that gets seen by key audiences is a tactic that progressive brands are striving to master. With over 15 years in the industry, MediaSource owns a unique style of public relations that emphasizes brand journalism-style content and aggressive, strategic media relations.

“We are doing PR in a totally different way than most agencies and brands. Instead of relying on media alerts and press releases, our team identifies and produces news stories as brand journalists embedded into health care brands. This is the future of the communications industry,” said Lisa Arledge Powell, a former television reporter who is now president of MediaSource.

The firm works with the nation’s top health care providers including The Ohio State University Wexner Medical Center, Nationwide Children’s Hospital, National Jewish Health, American Society of Plastic Surgeons, Orlando Regional Medical Center and Arnold Palmer Hospital for Children.

More information on Ragan’s Health Care Communication News.

MediaSource, located in Columbus, Ohio, is a national leader in health care public relations and marketing. The company’s brand journalism team uses journalistic tactics to create client content which is amplified by both using earned media and company-owned media coverage. The team of brand journalists also utilizes their Multimedia Newsroom, which MediaSource developed as a way to deliver high quality multimedia content directly to the news media, allowing for maximum buzz for clients.

MediaSource President Lisa Arledge Po
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Source: PRWeb
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