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Media's focus on ideal body shape can boost women's body satisfaction -- for a while
Date:4/11/2011

ith their bodies.

"The magazines attract women because they give a short-term boost in body image, but they also set up unrealistic expectations. When women don't achieve the body they want, they are disappointed and then likely come back to the magazines for more advice and inspiration," she said.

Knobloch-Westerwick conducted the study with Josselyn Crane, a former graduate student at Ohio State. Their study appears online in the journal Communication Research and will be published in a future print edition.

The study involved 140 female college students who agreed to be part of a 10-day online study, which supposedly was about magazine journalism and advertising evaluations. The students were not told the true purpose of the study so that it would not impact how they responded.

On a Friday, the participants completed a questionnaire that asked about their media use and their height and weight (which was used to calculate their body mass index). They were also asked about their body satisfaction, as well as their satisfaction in several other areas of their life, including school, work, finances and romance, to veil the actual interest of the study. In addition, the participants answered questions about their age, ethnicity, car ownership and other factors. Many of the questions weren't necessary for the research, but were included to distract participants from the true nature of the study.

Participants were told the extensive questions were necessary because the answers may influence their evaluations of the magazines and ads they would view.

The following week, Monday through Friday, the women went online each day and answered some of the same questions and then viewed 16 magazine pages per day, including articles and ads, and completed questions after each page.

After those five sessions, on the following Monday, the women reported body satisfaction and body-shaping behaviors such as dieting
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Contact: Silvia Knobloch-Westerwick
Knobloch-Westerwick.1@osu.edu
614-247-6801
Ohio State University
Source:Eurekalert

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