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MediaSource Brand Journalism Returns to Best Health Care Agency Competition in Ragan Communications Health Care Awards
Date:7/22/2014

dditionally, a public relations project using brand journalism tactics that generated so much web traffic that it crashed a major hospital’s site has placed MediaSource as a finalist in the Best PR Campaign category.

MediaSource, nationally known as a health care brand journalism authority, was recognized for their work promoting The Ohio State University Wexner Medical Center’s SAGE Test, a self-administered test which evaluates a person’s cognitive skills.

The brand journalism campaign, the most successful individual initiative to date for the hospital, included taking a journalistic approach to the creation of multimedia elements for both earned media as well as for hospital-owned social media channels.

Click here for the SAGE Test case study.

MediaSource President Lisa Arledge Powell is a leading expert on brand journalism, speaking at national and regional industry conferences including PRSA Health Academy, The Mayo Clinic Health Care Social Medical Summit and Content Marketing Institute. She also contributes to national PR publications and teaches college students the MediaSource Brand Journalism techniques.

MediaSource has a track record of many PR industry related awards including, most recently, Best Content Marketing/Brand Journalism by PR Daily, Best Health Care PR/Marketing Agency of 2013 by Ragan Communications and 10 awards from the PRSA 2014 Prism awards, which included two Best of Show awards.

ABOUT MEDIASOURCE

MediaSource is a public relations firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corpora
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Source: PRWeb
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