Navigation Links
MediaSource Brand Journalism Returns to Best Health Care Agency Competition in Ragan Communications Health Care Awards
Date:7/22/2014

Columbus, OH (PRWEB) July 22, 2014

Brand journalism tactics for major health care organizations have landed MediaSource as a Ragan Communications 2014 Health Care PR and Marketing Awards finalist.

This will be the second consecutive year that MediaSource placed in the finalist category for Best Health Care Agency, which was awarded to the winning MediaSource team last year. This year the firm will be back competing to keep this title against three other contenders that include AMF Media Group for Alameda Health System, Boyden & Youngblutt Advertising and Marketing and JPA Health Systems.

MediaSource, located in Columbus, Ohio, is a national leader in brand journalism. The company’s brand journalism team uses journalistic tactics to create client content which is amplified by using both earned media and company-owned media coverage. The team of brand journalists also utilizes their Multimedia Newsroom, which MediaSource developed as a way to deliver high quality multimedia content directly to the news media, allowing for maximum buzz for clients. All major television networks and other top tier news media utilize MediaSource’s Multimedia Newsroom to access and download content.

The firm works with the nation’s top health care providers including The Ohio State University Wexner Medical Center, Nationwide Children’s Hospital, National Jewish Health, Arnold Palmer Hospital for Children, American Society of Plastic Surgeons and Orlando Health.

Additionally, a public relations project using brand journalism tactics that generated so much web traffic that it crashed a major hospital’s site has placed MediaSource as a finalist in the Best PR Campaign category.

MediaSource, nationally known as a health care brand journalism authority, was recognized for their work promoting The Ohio State University Wexner Medical Center’s SAGE Test, a self-administered test which evaluates a person’s cognitive skills.

The brand journalism campaign, the most successful individual initiative to date for the hospital, included taking a journalistic approach to the creation of multimedia elements for both earned media as well as for hospital-owned social media channels.

Click here for the SAGE Test case study.

MediaSource President Lisa Arledge Powell is a leading expert on brand journalism, speaking at national and regional industry conferences including PRSA Health Academy, The Mayo Clinic Health Care Social Medical Summit and Content Marketing Institute. She also contributes to national PR publications and teaches college students the MediaSource Brand Journalism techniques.

MediaSource has a track record of many PR industry related awards including, most recently, Best Content Marketing/Brand Journalism by PR Daily, Best Health Care PR/Marketing Agency of 2013 by Ragan Communications and 10 awards from the PRSA 2014 Prism awards, which included two Best of Show awards.

ABOUT MEDIASOURCE

MediaSource is a public relations firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.

http://www.MediaSourceTV.com

@MediaSourceTV

Read the full story at http://www.prweb.com/releases/2014/07/prweb12034545.htm.


'/>"/>
Source: PRWeb
Copyright©2014 Vocus, Inc.
All rights reserved

Related medicine news :

1. VyGone Inhibitor Zapper: The Brand New Solution For the Safe Treatment Of Sores, Warts and Herpes
2. Can branding improve school lunches?
3. HomeComfortDepot.com Now Offers Carrier / Bryant Brand Filters
4. Physioworx is the New and Exciting Brand from Algeos
5. Celebrating Little Girls – Children’s Brand mimvail Announces Debut Collection
6. Brand id¦Strategic Partners Launches Revolutionary Personal Branding Success Program for Women
7. LesserEvil Healthy Brands Brings Chia Crisps to Wegman's
8. People May Skip Generic Pills if Color Differs From Brand-Name Drug
9. 1/3 of Docs Often Prescribe Brand-Name Drugs Over Generics: Study
10. Just what the doctor ordered for the New Year- New Talent with Nancy Di Nino’s BRAVADO, Branding, Marketing & Management Services for athletes & models
11. Exposure to COI policies during residency reduces rate of brand antidepressant prescriptions
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/27/2016)... ... June 27, 2016 , ... TherapySites, the ... affiliation with Tennessee Counseling Association. This new relationship allows TherapySites to ... Counseling Association, adding exclusive benefits and promotional offers. , "TCA is extremely excited ...
(Date:6/27/2016)... KS (PRWEB) , ... June 27, 2016 , ... TopConsumerReviews.com ... retailers of Eyeglasses . , Millions of individuals in the United States and ... have become a way to both correct vision and make a fashion statement. Even ...
(Date:6/26/2016)... ... June 26, 2016 , ... Pixel Film Studios Released ProSlice Levels, a Media ... give their videos a whole new perspective by using the title layers in ... Studios. , ProSlice Levels contains over 30 Different presets to choose from. ...
(Date:6/26/2016)... Clarkston, Michigan (PRWEB) , ... June 26, 2016 ... ... respect to fertility once they have been diagnosed with endometriosis. These women need ... but they also require a comprehensive approach that can help for preservation of ...
(Date:6/25/2016)... ... 2016 , ... The temporary closing of Bruton Memorial Library on June 21 due to a ... new, often overlooked aspect of head lice: the parasite’s ability to live away from a ... occurrence, but a necessary one in the event that lice have simply gotten out of ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... Research and Markets has announced the addition of the ... to 2022" report to their offering. ... financial data derived from varied research sources to present unique ... on the market during the next five years, including a ... markets, regional and country level analysis. The report provides a ...
(Date:6/23/2016)... -- Bracket , a leading clinical trial technology and ... platform, Bracket eCOA (SM) 6.0, at the 52 nd ... 2016 in Philadelphia , Pennsylvania.  A demonstration ... of its kind to fully integrate with RTSM, will be ... is a flexible platform for electronic clinical outcomes assessments that ...
(Date:6/23/2016)... and BOGOTA, Colombia , June 23, 2016  Astellas today announced the establishment of ... Farma Brasil as the company,s second affiliate in Latin America . ... ... Manager of Astellas Farma Colombia ... ...
Breaking Medicine Technology: