Navigation Links
MediaSource Brand Journalism Returns to Best Health Care Agency Competition in Ragan Communications Health Care Awards
Date:7/22/2014

Columbus, OH (PRWEB) July 22, 2014

Brand journalism tactics for major health care organizations have landed MediaSource as a Ragan Communications 2014 Health Care PR and Marketing Awards finalist.

This will be the second consecutive year that MediaSource placed in the finalist category for Best Health Care Agency, which was awarded to the winning MediaSource team last year. This year the firm will be back competing to keep this title against three other contenders that include AMF Media Group for Alameda Health System, Boyden & Youngblutt Advertising and Marketing and JPA Health Systems.

MediaSource, located in Columbus, Ohio, is a national leader in brand journalism. The company’s brand journalism team uses journalistic tactics to create client content which is amplified by using both earned media and company-owned media coverage. The team of brand journalists also utilizes their Multimedia Newsroom, which MediaSource developed as a way to deliver high quality multimedia content directly to the news media, allowing for maximum buzz for clients. All major television networks and other top tier news media utilize MediaSource’s Multimedia Newsroom to access and download content.

The firm works with the nation’s top health care providers including The Ohio State University Wexner Medical Center, Nationwide Children’s Hospital, National Jewish Health, Arnold Palmer Hospital for Children, American Society of Plastic Surgeons and Orlando Health.

Additionally, a public relations project using brand journalism tactics that generated so much web traffic that it crashed a major hospital’s site has placed MediaSource as a finalist in the Best PR Campaign category.

MediaSource, nationally known as a health care brand journalism authority, was recognized for their work promoting The Ohio State University Wexner Medical Center’s SAGE Test, a self-administered test which evaluates a person’s cognitive skills.

The brand journalism campaign, the most successful individual initiative to date for the hospital, included taking a journalistic approach to the creation of multimedia elements for both earned media as well as for hospital-owned social media channels.

Click here for the SAGE Test case study.

MediaSource President Lisa Arledge Powell is a leading expert on brand journalism, speaking at national and regional industry conferences including PRSA Health Academy, The Mayo Clinic Health Care Social Medical Summit and Content Marketing Institute. She also contributes to national PR publications and teaches college students the MediaSource Brand Journalism techniques.

MediaSource has a track record of many PR industry related awards including, most recently, Best Content Marketing/Brand Journalism by PR Daily, Best Health Care PR/Marketing Agency of 2013 by Ragan Communications and 10 awards from the PRSA 2014 Prism awards, which included two Best of Show awards.

ABOUT MEDIASOURCE

MediaSource is a public relations firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.

http://www.MediaSourceTV.com

@MediaSourceTV

Read the full story at http://www.prweb.com/releases/2014/07/prweb12034545.htm.


'/>"/>
Source: PRWeb
Copyright©2014 Vocus, Inc.
All rights reserved

Related medicine news :

1. VyGone Inhibitor Zapper: The Brand New Solution For the Safe Treatment Of Sores, Warts and Herpes
2. Can branding improve school lunches?
3. HomeComfortDepot.com Now Offers Carrier / Bryant Brand Filters
4. Physioworx is the New and Exciting Brand from Algeos
5. Celebrating Little Girls – Children’s Brand mimvail Announces Debut Collection
6. Brand id¦Strategic Partners Launches Revolutionary Personal Branding Success Program for Women
7. LesserEvil Healthy Brands Brings Chia Crisps to Wegman's
8. People May Skip Generic Pills if Color Differs From Brand-Name Drug
9. 1/3 of Docs Often Prescribe Brand-Name Drugs Over Generics: Study
10. Just what the doctor ordered for the New Year- New Talent with Nancy Di Nino’s BRAVADO, Branding, Marketing & Management Services for athletes & models
11. Exposure to COI policies during residency reduces rate of brand antidepressant prescriptions
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/21/2017)... , ... July 21, 2017 , ... Bernard R. Bach, ... President of the American Orthopaedic Society of Sports Medicine (AOSSM) , received the ... the AOSSM Annual Meeting in Toronto, Canada. This prestigious award is given annually to ...
(Date:7/21/2017)... ... ... Hawkins, Pastor and Overseer at The House of Yahweh in Abilene, Texas, has written a ... and pleads with world leaders to be more open about positive changes. Yisrayl says the ... there is a peaceful and positive way to solve all; yes, all issues, and he ...
(Date:7/21/2017)... , ... July 21, 2017 , ... ... medical students improve their chances of acceptance to a residency in a United ... have earned degrees outside the U.S. , According to data released by the ...
(Date:7/21/2017)... Pass, OR (PRWEB) , ... July 21, 2017 ... ... in recent weeks Nature’s Tears® EyeMist®, the signature product of her research center ... country with the world’s largest population and the greatest number of sufferers of ...
(Date:7/21/2017)... CANADA (PRWEB) , ... July 21, 2017 , ... ... 80% follow-up at 10 years, researchers from the Multicenter Orthopaedics Outcome Network (MOON) ... of life a decade after surgery, though activity levels decline over time. The ...
Breaking Medicine News(10 mins):
(Date:7/19/2017)... , July 19, 2017  Mako Medical Laboratories partnered ... the Military Family Assistance Fund (MFA) to bring 140 ... to visit with their families one last time before ... coordinate the travel and logistics needed for these soldiers. ... soldiers and their families. We just wish we could ...
(Date:7/14/2017)... July 13, 2017 It should come as no ... is in the midst of a crippling opioid epidemic. ... 1999, the number of overdose deaths from opiate-based medications has ... half a million dead from 2001 to 2015". During this ... hydrocodone has similarly quadrupled, drawing a compelling link between prescription ...
(Date:7/12/2017)... CarpalAID is a revolutionary new product that relieves painful ... Carpal tunnel syndrome affects more than 8 million people a year. ... men. The common methods of treating CTS are painful surgery, the ... or gloves. ... CarpalAID is a clear patch worn on the palm of ...
Breaking Medicine Technology: