Navigation Links
'Media detective' tool empowers children to skirt alcohol and tobacco marketing messages
Date:8/23/2010

PULLMAN, Wash. Playing "media detective" allows children to understand the intentions of marketers and the goals of advertising while empowering them to resist messages that encourage alcohol or tobacco use.

A study published in the current journal Pediatrics shows that teaching children as early as third grade to be more skeptical of media messages can help prevent substance use. The study, based on the research of Erica Weintraub Austin, director of the Murrow Center for Media and Health Promotion at Washington State University, reveals that a brief, two-week course boosted the critical thinking skills of third through fifth graders and reduced their intentions to use alcohol and tobacco while increasing their belief that they will be able to resist them.

"We underestimate the extent to which young children internalize advertising messages," Austin said. "This can affect their consumer decisions later on. For example, children who associate tobacco use with popularity and independence may want to use tobacco when the opportunity arises.

"Message designers put a lot of proprietary research into making their messages appealing to young people, and children need to understand early on that messages are not always developed with their best interests in mind. This means children must and can learn to discount appeals to their emotions."

According to the research of Austin and colleagues, people internalize or reject media messages through a process that is partly logical and partly emotional. Teaching children to recognize that message makers want them to react with their emotions can help them react more logically instead.

The study was conducted by Innovation Research Training, Inc, based in North Carolina. Elementary schools were randomly assigned to receive the "Media Detective" program or to serve in a control group. The 344 children who had the Media Detective lessons showed less interest in alcohol-branded merchandise than the 335 in the control group. Also, students in the Media Detective group who had used alcohol or tobacco in the past reported significantly less intention to use and a greater ability to refuse substances than similar students who were in the control group. The lessons especially helped boys.

Previous research by Austin and the team of researchers in The Edward R. Murrow College of Communication's Center for Media & Health Promotion have shown that media literacy can serve as a valuable tool for preventing substance use, for teaching sex education, and for getting young people interested in public affairs and voting. Most previous work has been done with adolescents, however, and the study in "Pediatrics" is among the first to verify that teaching younger children can be useful as well.

Austin says, "Media literacy has the potential to help reduce health disparities in the future, because individuals who need it the most seem to benefit the most. We think that is quite exciting."


'/>"/>

Contact: Mary Hawkins
mhawkins@wsu.edu
509-335-6507
Washington State University
Source:Eurekalert  

Related medicine news :

1. Media Alert: Abvio Demonstrates Innovative iPhone 3G/3GS Fitness Applications for Running, Cycling and Walking at Macworld 2010
2. Cochlear Appoints Switched on Media to Develop its SEO Across the Asia Pacific Region
3. Mental Health America Encourages Journalists, Media Professionals to Submit Entries for 2010 Media Awards
4. Rocketboy Media Wins Award for Masonic Lodge Web Site; Announces Signing of Several New Clients
5. Jion Beijing Great Wall International Travel Agency Immediate Exposure to China Expo 2010
6. Anthem Blue Crosss Announcement That It Will Temporarily Suspend a 39% Health Insurance Rate Increase Should Not Deter Immediate Legislative Action
7. VIDEO from Medialink and AAFA: Asthma PSA Reinforces Prevention of Asthma Symptoms
8. Greenwala and PETCO Announce Healthy Living, Healthy Pet Social Media Campaign
9. Media, small businesses invited to ACS Webinar on ways to take advantage of Chinas dynamic growth
10. NIAID media tip sheet: Annual Meeting of the American Academy of Allergy, Asthma and Immunology
11. VIDEO from Medialink and American Lung Association: Dont Quit on Your Resolution to Quit Smoking!
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
'Media detective' tool empowers children to skirt alcohol and tobacco marketing messages
(Date:2/23/2017)... , ... February 23, 2017 , ... The 89th Academy ... winner of the 2016 National Education Policy Center Bunkum Award. We invite you to ... 2016. , This year’s Bunkum winner is the Center for American Progress (CAP), for ...
(Date:2/23/2017)... (PRWEB) , ... February 23, 2017 , ... Los Angeles-based ... episodes of WE TV’s “Mama June: From Not to Hot,” which will begin airing ... “Mama” June Shannon, known to millions from the 2012 reality television series, “Here Comes ...
(Date:2/23/2017)... ... February 23, 2017 , ... On ... a diverse symposium on “Doping in Sport: How the Culture Might Change,” ... & Hampton LLP. The symposium will be held at Pepperdine University in Malibu, ...
(Date:2/23/2017)... ... February 23, 2017 , ... Current Meditation , ... begin franchising throughout the U.S. starting this spring. Current Meditation focuses on “meditation ... meditation mainstream. Current Meditation will be the first meditation concept in the U.S. ...
(Date:2/23/2017)... ... February 23, 2017 , ... CALNOC, the nation’s first and only nursing quality ... conference – Empowerment, Value and Collaboration – in Seattle, WA on October 23, 2017. ... Mason Health System in Seattle since 2000. In addition to his role at Virginia ...
Breaking Medicine News(10 mins):
(Date:2/23/2017)... Research and Markets has announced the addition of the "Menopause Drugs ... ... Price Analysis and Strategies - 2016, provides drug pricing data and benchmarks ... What are the key drugs marketed for ... Menopause market? What are the unit prices and annual ...
(Date:2/23/2017)... , Feb. 23, 2017 Regulus Therapeutics ... discovery and development of innovative medicines targeting microRNAs, today ... 2016 financial results on Thursday, March 2, 2017 after ... conference call and webcast on March 2, 2017 at ... full year 2016 financial results and provide a general ...
(Date:2/23/2017)... -- The fast-growing cannabis market is expected to ... . According to the 2017 Legal Marijuana Outlook, published by ... 283,422 jobs by 2020, with an implied growth rate of ... The accelerating pace of cannabis legalization is considered as the ... which will further create more business ventures and boost the ...
Breaking Medicine Technology: