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Media coverage of lung cancer is increasing, and increasingly negative, new report shows
Date:10/28/2008

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"CancerCare works with lung cancer patients and survivors every day, and we know a lung cancer diagnosis can be frightening for patients, families and caregivers," said Win Boerckel, CancerCare's National Lung Cancer Program coordinator. "We encourage the press to consider how they report on lung cancer, specifically the prominence of smoking as a risk factor, and to include survivor stories and resources when possible."

Lung cancer is the second most diagnosed cancer in men and women (after prostate and breast, respectively). Lung cancer is the number one cause of cancer-related death in both men and women. There are more than 50,000 people who survive lung cancer each year.

Important findings from the analysis include:

  • Cancer research was the most discussed issue in cancer coverage during the 2007-2008 period
  • Of the four cancers, lung cancer had the greatest increase in coverage volume between this period and last period
  • Positive message penetrationthat is, stories carrying at least one positive message--declined from 36 percent during the 1999-2000 period to only 28 percent in 2007-2008
  • Of the four cancers analyzed, lung cancer garnered the lowest percentage of stories discussing treatment (24 percent)
  • No lung cancer survivors were quoted in the lung cancer coverage analyzed for the 2007-2008 period


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Contact: Julian Teixeira
julian.teixeira@zenogroup.com
202-965-7808
Zeno Group
Source:Eurekalert

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