Navigation Links
Media coverage of lung cancer is increasing, and increasingly negative, new report shows
Date:10/28/2008

NEW YORK (October 28, 2008) CancerCare today announced that despite an overall increase in news reporting on lung cancer, the overall tone of lung cancer media coverage has become significantly more negative. "How the U.S. Media Report on Cancer," an analysis of lung, breast, colorectal and prostate cancer coverage, was an independent report conducted by CARMA International Inc. for CancerCare; previous analyses were issued in 2000 and 2004. The report evaluated volume of coverage for each of the cancer types, topics of discussion, favorability and tone for the period August 2007 through July 2008.

For the first time since the 2000 report, coverage of smoking and tobacco use as it relates to lung cancer increased. Smoking and tobacco use featured prominently in 44 percent of lung cancer coverage up from 31 percent in the 2003-2004 analysis.

"The prominence of smoking in media reports on lung cancer may be contributing to the stigma that lung cancer patients say they feel, regardless of whether or not they have smoked," said Diane Blum, Executive Director of CancerCare. "We're hopeful that research on new screening methods and new treatments will broaden the scope of lung cancer coverage and help reduce the stigma that people with lung cancer feel."

The report also noted that breast cancer coverage, with the highest favorability rating, often featured personal stories of breast cancer survivors or a celebrity advocating for greater awareness of the disease. In contrast, none of the lung cancer articles and reports analyzed included a lung cancer survivor story, likely contributing to the negative favorability rating. Moreover, of the four cancers analyzed, lung cancer garnered the lowest volume of stories discussing treatment.

Across all four cancers, media reporting on cancer research increased since the 2004 report, accounting for 39 percent of coverage. Cancer treatment remained an important topic for all cancers.

"CancerCare works with lung cancer patients and survivors every day, and we know a lung cancer diagnosis can be frightening for patients, families and caregivers," said Win Boerckel, CancerCare's National Lung Cancer Program coordinator. "We encourage the press to consider how they report on lung cancer, specifically the prominence of smoking as a risk factor, and to include survivor stories and resources when possible."

Lung cancer is the second most diagnosed cancer in men and women (after prostate and breast, respectively). Lung cancer is the number one cause of cancer-related death in both men and women. There are more than 50,000 people who survive lung cancer each year.

Important findings from the analysis include:

  • Cancer research was the most discussed issue in cancer coverage during the 2007-2008 period
  • Of the four cancers, lung cancer had the greatest increase in coverage volume between this period and last period
  • Positive message penetrationthat is, stories carrying at least one positive message--declined from 36 percent during the 1999-2000 period to only 28 percent in 2007-2008
  • Of the four cancers analyzed, lung cancer garnered the lowest percentage of stories discussing treatment (24 percent)
  • No lung cancer survivors were quoted in the lung cancer coverage analyzed for the 2007-2008 period


'/>"/>

Contact: Julian Teixeira
julian.teixeira@zenogroup.com
202-965-7808
Zeno Group
Source:Eurekalert

Related medicine news :

1. AUDIO from Medialink and Philips Norelco: Vote to Change the Face of Mens Health this November
2. Webcast Alert: Medial Saude S/A Announces Third Quarter 2008 Earnings Conference Call Webcast
3. Global Scientific Research Collaboration Leads to Breakthrough in Culturing HEK 293 Cells in Animal-free Media
4. All-New Doctor.com Unites Powerful Doctor Search with Unique Social Media Features
5. Johnson & Johnson Establishes Wellness & Prevention Platform with Acquisition of HealthMedia, Inc.
6. AUDIO from Medialink and Genzyme: Study in New England Journal of Medicine Shows Investigational Compound Reduced Relapses and Disability in Patients With MS
7. AUDIO from Medialink and UnitedHealthcare: More Americans Seeing Benefits of Health Savings Accounts
8. LegalView Reintroduces its Medical Malpractice Information Portal with Updated Links to Finding Immediate Legal Assistance
9. 3D Social Media Application Aims to Cut Workplace Obesity : Muve, Inc., Selects Social Media Developer Wyndstorm Corporation to Design Online Promotions for Corporate Wellness Program
10. AUDIO from Medialink and UnitedHealthcare: Medicare Annual Enrollment Begins November 15th
11. United Way of America Partners with Livingston Communications to Develop Social Media Strategy
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... June 25, 2016 , ... Experts from the American ... Annual Research Meeting June 26-28, 2016, at the Hynes Convention Center in Boston. ... including advance care planning, healthcare costs and patient and family engagement. , AIR ...
(Date:6/25/2016)... ... June 25, 2016 , ... "With 30 hand-drawn hand gesture ... said Christina Austin - CEO of Pixel Film Studios. , ProHand Cartoon’s package ... Final Cut Pro X . Simply select a ProHand generator and drag it ...
(Date:6/25/2016)... City, Oklahoma (PRWEB) , ... June 25, 2016 ... ... helping both athletes and non-athletes recover from injury. Recently, he has implemented orthobiologic ... the Oklahoma City area —Johnson is one of the first doctors to perform ...
(Date:6/24/2016)... ... 24, 2016 , ... A recent article published June 14 on ... article goes on to state that individuals are now more comfortable seeking to undergo ... such as calf and cheek reduction. The Los Angeles area medical group, Beverly Hills ...
(Date:6/24/2016)... ... 24, 2016 , ... Marcy was in a crisis. Her son James, eight, was out of ... verbally and physically. , “When something upset him, he couldn’t control his emotions,” remembers Marcy. ... throw rocks at my other children and say he was going to kill them. ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... and SAN CLEMENTE, Calif. , June 24, 2016 ... mobile pulmonary function testing company, is now able to perform sophisticated ... by ndd Medical Technologies , Inc. Patients ... hospital-based labs.  Thanks to ndd,s EasyOne PRO ® , ARL patients ... get any needed testing done in the comfort of her own ...
(Date:6/24/2016)... June 24, 2016   Pulmatrix, Inc ., (NASDAQ: ... innovative inhaled drugs, announced today that it was added ... reconstituted its comprehensive set of U.S. and global ... is an important milestone for Pulmatrix," said Chief Executive ... awareness of our progress in developing drugs for crucial ...
(Date:6/23/2016)... , June 23, 2016  MedSource announced today ... its e-clinical software solution of choice.  This latest ... possible value to their clients by offering a ... preferred relationship establishes nowEDC as the EDC platform ... MedSource,s full-service clients.  "nowEDC has long been a ...
Breaking Medicine Technology: