Navigation Links
Media coverage of lung cancer is increasing, and increasingly negative, new report shows
Date:10/28/2008

NEW YORK (October 28, 2008) CancerCare today announced that despite an overall increase in news reporting on lung cancer, the overall tone of lung cancer media coverage has become significantly more negative. "How the U.S. Media Report on Cancer," an analysis of lung, breast, colorectal and prostate cancer coverage, was an independent report conducted by CARMA International Inc. for CancerCare; previous analyses were issued in 2000 and 2004. The report evaluated volume of coverage for each of the cancer types, topics of discussion, favorability and tone for the period August 2007 through July 2008.

For the first time since the 2000 report, coverage of smoking and tobacco use as it relates to lung cancer increased. Smoking and tobacco use featured prominently in 44 percent of lung cancer coverage up from 31 percent in the 2003-2004 analysis.

"The prominence of smoking in media reports on lung cancer may be contributing to the stigma that lung cancer patients say they feel, regardless of whether or not they have smoked," said Diane Blum, Executive Director of CancerCare. "We're hopeful that research on new screening methods and new treatments will broaden the scope of lung cancer coverage and help reduce the stigma that people with lung cancer feel."

The report also noted that breast cancer coverage, with the highest favorability rating, often featured personal stories of breast cancer survivors or a celebrity advocating for greater awareness of the disease. In contrast, none of the lung cancer articles and reports analyzed included a lung cancer survivor story, likely contributing to the negative favorability rating. Moreover, of the four cancers analyzed, lung cancer garnered the lowest volume of stories discussing treatment.

Across all four cancers, media reporting on cancer research increased since the 2004 report, accounting for 39 percent of coverage. Cancer treatment remained an important topic for all cancers.

"CancerCare works with lung cancer patients and survivors every day, and we know a lung cancer diagnosis can be frightening for patients, families and caregivers," said Win Boerckel, CancerCare's National Lung Cancer Program coordinator. "We encourage the press to consider how they report on lung cancer, specifically the prominence of smoking as a risk factor, and to include survivor stories and resources when possible."

Lung cancer is the second most diagnosed cancer in men and women (after prostate and breast, respectively). Lung cancer is the number one cause of cancer-related death in both men and women. There are more than 50,000 people who survive lung cancer each year.

Important findings from the analysis include:

  • Cancer research was the most discussed issue in cancer coverage during the 2007-2008 period
  • Of the four cancers, lung cancer had the greatest increase in coverage volume between this period and last period
  • Positive message penetrationthat is, stories carrying at least one positive message--declined from 36 percent during the 1999-2000 period to only 28 percent in 2007-2008
  • Of the four cancers analyzed, lung cancer garnered the lowest percentage of stories discussing treatment (24 percent)
  • No lung cancer survivors were quoted in the lung cancer coverage analyzed for the 2007-2008 period


'/>"/>

Contact: Julian Teixeira
julian.teixeira@zenogroup.com
202-965-7808
Zeno Group
Source:Eurekalert

Related medicine news :

1. AUDIO from Medialink and Philips Norelco: Vote to Change the Face of Mens Health this November
2. Webcast Alert: Medial Saude S/A Announces Third Quarter 2008 Earnings Conference Call Webcast
3. Global Scientific Research Collaboration Leads to Breakthrough in Culturing HEK 293 Cells in Animal-free Media
4. All-New Doctor.com Unites Powerful Doctor Search with Unique Social Media Features
5. Johnson & Johnson Establishes Wellness & Prevention Platform with Acquisition of HealthMedia, Inc.
6. AUDIO from Medialink and Genzyme: Study in New England Journal of Medicine Shows Investigational Compound Reduced Relapses and Disability in Patients With MS
7. AUDIO from Medialink and UnitedHealthcare: More Americans Seeing Benefits of Health Savings Accounts
8. LegalView Reintroduces its Medical Malpractice Information Portal with Updated Links to Finding Immediate Legal Assistance
9. 3D Social Media Application Aims to Cut Workplace Obesity : Muve, Inc., Selects Social Media Developer Wyndstorm Corporation to Design Online Promotions for Corporate Wellness Program
10. AUDIO from Medialink and UnitedHealthcare: Medicare Annual Enrollment Begins November 15th
11. United Way of America Partners with Livingston Communications to Develop Social Media Strategy
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... , ... October 13, 2017 , ... While it’s often ... a problem. Fortunately, an inventor from Austin, Texas, has identified a solution. , She ... in darkness or restricted lighting. As such, it eliminates the need to turn on ...
(Date:10/13/2017)... QUEENS, N.Y (PRWEB) , ... October 13, 2017 , ... ... recently became a member of ElderCounsel, a national organization of elder law and special ... constantly changing laws and rules. It also provides a forum to network with elder ...
(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... Global Healthcare ... scenic Alexandria Park in Milford, NJ. This free event, sponsored by Global Healthcare ... activity. The fun run is geared towards children of all ages; it is ...
(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... “America On ... Christian identity. “America On The Brink” is the creation of published author, William ... several great-grandchildren. As a WWII veteran, he spent thirty years in the Navy. ...
(Date:10/12/2017)... ... October 12, 2017 , ... IsoComforter, Inc. ( https://isocomforter.com ), one ... an innovative new design of the shoulder pad. The shoulder pad provides optimal ... controlling your pain while using cold therapy. By utilizing ice and water that is ...
Breaking Medicine News(10 mins):
(Date:10/11/2017)... -- Hill-Rom Holdings, Inc. ("Hill-Rom") (NYSE: HRC), today provided an ... Puerto Rico , where the company ... Following a comprehensive onsite assessment, ... damage, temporary loss of power and minimal water damage ... operations have resumed, and the company expects to return ...
(Date:10/5/2017)... , Oct. 5, 2017  In response ... of Oral and Maxillofacial Surgeons (AAOMS) released prescribing ... – to be used as a first-line therapy ... Recognizing the ... AAOMS White Paper "Opioid Prescribing: Acute and Postoperative ...
(Date:10/2/2017)... , Oct. 2, 2017 Diplomat Pharmacy, Inc. ... Day Software and Consulting, LLC , and named its ... Software, based in Tennessee , will ... Day expands EnvoyHealth,s service offerings for health care partners ... "In an interoperable world, ...
Breaking Medicine Technology: