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Media Spotlight Shines on Dr. Siegal's Cookie Diet While Major Study Reveals Doubling of U.S. Type II Diabetes Cases During Past Ten Years
Date:11/4/2008

Three major media outlets ran stories about Dr. Sanford Siegal's hunger-controlling cookie and weight loss system on Thursday, October 30th

MIAMI, Nov. 4 /PRNewswire/ -- Last Thursday, October 30th, several major online and broadcast media ran stories on renowned physician, author, and weight loss expert Sanford Siegal, D.O., M.D., and his venerable Dr. Siegal's COOKIE DIET(R) weight loss system and hunger-controlling cookies and shake mixes. First, at about 8:15am PDT, Dr. Siegal appeared on Good Morning Arizona (video: http://www.azfamily.com/video/gmaz-index.html?nvid=298308) with Peter Molina, RN, a registered nurse from Phoenix who has lost more than forty pounds using Dr. Siegal's COOKIE DIET(R). Several hours later, Yahoo featured on its home page the headline "Doctor Recommends His Cookie Diet for Weight Loss" and included a link to a video of the Good Morning Arizona segment. By the end of the day, the term "cookie diet" was the eighth most-searched text on the Yahoo search engine.

At about the same time that the Yahoo feature appeared, an article about Dr. Siegal's COOKIE DIET(R) was published on Forbes.com (full article: http://www.forbes.com/entrepreneurs/forbes/2008/1117/062.html).

"It's unusual to have so much national media attention in a single day but we're not complaining," said Matthew Siegal, President and CEO of Dr. Siegal's Direct Nutritionals, LLC. "We're gratified that producers and editors have done their research and due diligence and chosen to focus attention on the real Dr. Siegal's Cookie Diet and not the copy-cats that keep popping up."

During the past year, since the launch of e-commerce web site http://www.CookieDiet.com, Dr. Siegal and his famous cookie have been featured in more than two dozen major media outlets including NBC's Today Show, CBS' Early Show, The FOX Morning Show, the New York Times, and the Washington Post.

"I enjoyed appearing on Good Morning Arizona with Pete Molina and telling the story of his success," said Dr. Siegal, known affectionately by patients as the Cookie Doctor(TM). "My favorite media interviews are those that include one of my patients or a CookieDiet.com customer who has lost weight. Their success stories inspire others who may have lost hope that they, too, can achieve a healthy weight."

On Friday-the day after the Good Morning Arizona segment aired-many major news sources, including The Associated Press (full article: http://ap.google.com/article/ALeqM5ixhEAD2EhCpmtNPkTJFfCthte8GAD945MN5G1), reported on a study that indicates that in the United States the incidence of Type II diabetes of which obesity is considered a leading cause has doubled in the past ten years. Coincidentally, Mr. Molina, who has Type II adult onset diabetes, told the GMA host that, since starting his diet, his diabetes has been easier to control and that his personal physician has actually instructed him to discontinue his diabetes medication.

"Obesity is a leading cause of Type II diabetes. Although not every diabetic who loses weight is able to eliminate their medications as Pete Molina's doctor has reportedly advised, I've had thousands of diabetic patients over the years whose medications have been reduced or even eliminated once their excess weight came off," added Dr. Siegal.

The Forbes.com article (which will appear in the November 17th print edition of Forbes) focused on the retail side of the Dr. Siegal's COOKIE DIET(R) business which was launched in May 2007. Prior to that, Dr. Siegal's hunger-controlling cookies and other foods were only available to his own patients and those of other doctors.

Dr. Siegal conceived the idea of a cookie-based diet in the early 1970's while researching his book on natural food substances that control hunger without drugs. In 1975, after several years of experimentation, he perfected his secret recipe and baked it into a cookie. Acceptance by his patients was immediate and soon Dr. Siegal's COOKIE DIET(R) was the exclusive approach to weight loss at Siegal Medical Group. More than 500,000 of Dr. Siegal's patients, and those of 200 other doctors, have used his cookie and weight loss system. Dr. Siegal personally mixes every batch of his secret protein blend with his own hands in his private bakery.

Dr. Siegal's COOKIE DIET(R) hunger-controlling foods and nutritional supplements are available online at http://www.CookieDiet.com; by phone 24/7 at 877-377-4342 toll-free; and from select doctors, drug stores and retailers. They're also available at Dr. Siegal's COOKIE DIET(R) kiosks in Paradise Valley Mall and Chandler Fashion Center in Phoenix, AZ; Boca Raton Town Center Mall in Boca Raton, FL; Dadeland Mall in Miami, FL; The Galleria Mall in Ft. Lauderdale, FL; and Cherry Hill Mall in the Philadelphia suburb of Cherry Hill, NJ. A new location, the company's first full-size store, will open soon in Beverly Hills, CA.


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SOURCE Dr. Siegal's Cookie Diet
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