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Media General TV Stations & Web Sites Join Networks for National Stand Up To Cancer Telethon with Local Fundraising
Date:8/19/2008

RICHMOND, Va., Aug. 19 /PRNewswire-FirstCall/ -- Media General, Inc. (NYSE: MEG) today announced its support of a historic live primetime national television collaboration, Stand Up To Cancer, on September 5, as well as local efforts to raise money to fight cancer in television markets.

"Our stations are going above and beyond just carrying the nationally televised primetime fundraising event. They are supporting and representing their communities by extending fundraising efforts in each market. Media General shares the industry's goal to rally to end cancer's reign as a leading cause of death," said Media General Broadcast Division President Jim Zimmerman. "Many of our stations will raise local funds to be donated to hospitals in their area."

The Stand Up To Cancer telethon will air on ABC, CBS and NBC at 8 p.m. EST on September 5, featuring celebrities from film, television, sports, journalism and music, to help raise funds and create awareness for cancer research. All Media General stations affiliated with the three networks will begin fundraising in their newscasts that afternoon, and then present their own shows prior to the start of the networks' primetime event. In addition, Media General stations are working with other local affiliates to coordinate market-wide efforts, similar to the networks.

Stand Up To Cancer was established by a group of media, entertainment and philanthropic leaders, whose lives have all been affected by cancer in significant ways. For more information, visit http://www.standup2cancer.org.

About Media General

Media General is a leading provider of local news, information and entertainment over multiple media platforms
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SOURCE Media General, Inc.
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