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Medi-Promotions Hires Industry Executive to Expand its Medi-Scripts Prescription Pad Model
Date:10/8/2007

Richard Zwickel to Launch Medi-Scripts PLUS - Prescription Pads with

Enhanced Patient Features

HASBROUCK HEIGHTS, N.J., Oct. 8 /PRNewswire/ -- Medi-Promotions, Inc., the originator of Medi-Scripts(R) prescription pads, today announced that it has appointed Richard Zwickel to vice president of Medi-Scripts PLUS(R), the company's next generation prescription pad model. Being launched this month at the PDMA Sharing Conference in Chicago, Medi-Scripts PLUS will initially include patient offers from pharmaceutical manufacturers in its prescription pads.

"We brought Richard in to expand our 27-year Medi-Scripts business," said Chris McNamara, president of Medi-Promotions. "With his strong background in healthcare and pharmaceutical marketing, we believe Richard has the right skill set to help us take our industry leading prescription pad business to the next level. Our pharmaceutical clients are striving more than ever to influence the prescribing habits of all prescribers, including doctors and nurse practitioners. By offering more advanced marketing options to these drug manufacturers, Medi-Scripts PLUS will enable them to maximize their marketing mix and reach prescribers at the point-of-prescription."

As vice president of the Medi-Scripts PLUS division, Mr. Zwickel is responsible for the strategy and execution for all line extensions of the Medi-Scripts franchise, as well as key business initiatives related to the pharmaceutical clients for this legacy portfolio.

Mr. Zwickel has extensive experience in the pharmaceutical industry. He was previously national solution director for Thomson Healthcare/PDR Business Unit. Prior to that, he held positions of increasing responsibility at The Hartfield Group, where he was eventually named senior vice president for the company's Pharmaceutical Business Unit. He also held director-level and above roles in its pharmaceutical business unit, working across sales, marketing and strategy.

Before his career at The Hartfield Group, Mr. Zwickel held a senior account-level role with Cline, Davis, & Mann Inc. (CDM), where he was responsible for marketing primary care products in cardiovascular, CNS, urology, respiratory and women's health for Pfizer and Novartis.

Mr. Zwickel received a B.S. degree in theoretical and applied sciences from Ramapo College of New Jersey and has completed advanced coursework at Tuck Executive Education at Dartmouth. Mr. Zwickel can be reached at Richard.zwickel@medipromotions.com.

About Medi-Scripts(R)

The provider of Medi-Scripts(R) prescription pads, Medi-Promotions, Inc., has been a leading provider of marketing solutions that help influence physician prescribing habits at the point-of-prescription. Its flagship prescription pad program, Medi-Scripts, empowers pharmaceutical brand managers to deliver product messages to the right doctors at the right time and in the right place. With 200,030 prescribers representing 17 different specialties using the Medi-Scripts program, pharmaceutical companies are able to achieve more exposure with the physician in the examining room than any other marketing method. Founded in 1981, the company is headquartered in Hasbrouck Heights, N.J. and can be found online at http://www.medipromotions.com.

Contact:

Karen Higgins

Sagefrog Marketing Group

(610) 831-5723

karenh@sagefrog.com


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SOURCE Medi-Promotions, Inc.
Copyright©2007 PR Newswire.
All rights reserved

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