Speakers include Google and IMS
Bangkok, Thailand (PRWEB) June 12, 2009 -- Ruben Toral, Chief Executive of Mednet Asia Ltd. and founder of Medeguide, will lead a one day workshop on trends in online healthcare marketing on June 28, 2009 at the Fairmont Hotel as part of the Healthcare Travel Conference in Singapore.
Targeted at doctors, hospitals and tourism promotion boards, the workshop will feature speakers from Google, IMS and Admax Plus, and will covers topics ranging from search to social medial marketing. As more consumers turn to the web for healthcare information, healthcare providers require new strategies to connect and communicate with patients online.
The objective of the workshop, Mr. Toral explains, is to understand online consumer patterns around search and how providers and advertisers can reach prospective patients more effectively using web based tools. "The web is now the go-to source for healthcare information and hospitals are under-utilizing the power of the web to market their doctors and treatment packages," says Mr. Toral.
Chandrashekar Raghavan, an information and analytics specialist with Google, will discuss search and online advertising trends in healthcare, and will be followed by Russ Conrad, Head of Advertising Solutions for Medeguide, who will talk about online advertising campaigns and different lead generation models. Mr. Wolfgang Jaegel, CEO of Admax Plus, will present a case study on how Singapore Medicine success increased traffic to their website by 500% in just 3 months using web strategies developed by his company.
The workshop is part of a three day healthcare travel conference organized by IIR Life Sciences, a division of the Informa Plc, and will include leading international hospitals and travel organizations, like the Pacific Asia Travel Association (PATA).
Medeguide (www.medeguide.com) is a Web portal that helps patients connect with doctors online, and provides doctors and hospitals with an Internet platform to promote their services and treatment packages. Scheduled to debut June 30, 2009, Medeguide will feature profiles of leading international hospitals, doctors, and treatment packages.
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