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MedTouch Launches Revitalized Website for Sterling Life Insurance Company
Date:6/30/2010

s. The site’s engaging design and presentation establishes trust and aligns with Sterling’s excellent offline reputation. The new content-driven site also now reflects the high level of quality of service otherwise experienced by members and partners.

“MedTouch is pleased to help Sterling establish a solid online foundation to improve provider, agent and customer satisfaction. The new site’s advanced functionality puts all the tools in the consumer’s hands for an improved Sterling customer experience,” said Paul Griffiths, CEO of MedTouch.

Sterling’s new site and content management system is powered by Sitecore, a provider of .NET Web Content Management System (CMS) software. Sitecore’s platform provides Sterling’s content editors with a powerful workflow process for assigning, reviewing, editing and publishing Web pages. In addition, Sitecore's solution includes document, management tools, site-wide search and tracking capabilities, and search engine optimization capabilities.

“By collaborating with MedTouch, Sterling leveraged the firm’s creative and design expertise and Sitecore’s CMS platform to provide customers an engaging Web experience – furthering strengthening customer loyalty,” said Jason Crea, VP Client and Partner Engagement, Sitecore. “To support the ever changing healthcare industry and keep up with online consumer behaviors, MedTouch and Sitecore are helping companies like Sterling provide an innovative Web experience that offers more timely and accurate information at lower costs.”

About MedTouch
Whether consumer-focused web sites, employee-focused Intranets, or online recruitment efforts, MedTouch makes healthcare interactive. MedTouch provides strategy, design, technology, interactive marketing and innova
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