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MedTouch Launches Revitalized Website for Sterling Life Insurance Company
Date:6/30/2010

MedTouch and Sterling Life Insurance Company Create a Consumer-Centric Online Presence Catering to Members in all 50 States.

(PRWEB) June 30, 2010 -- MedTouch, a leading provider of interactive, web-based solutions for healthcare organizations, is pleased to announce the launch of a revitalized online presence for Sterling Life Insurance Company. The new website includes a full redesign and implementation of a robust content management system tailored to Sterling’s specific business needs. Located in Bellingham, WA, Sterling Life Insurance Company provides insurance solutions for members in all 50 states. Sterling offers a variety of group and individual Medicare insurance plans including Medicare Advantage, Medicare Supplement and Medicare Prescription Drug plans. Sterling also offers individual non-Medicare insurance plans including critical condition, long term care and life insurance policies.

“The relaunch of sterlinghealth.com represents a significant milestone for Sterling and our online presence. The new site better represents our business and products and provides an improved user experience for potential customers, current members and healthcare providers. The upgraded technology platform positions Sterling for future enhancements as we create a stronger web presence,” said Gary Boyd, Chief Administrative Officer of Sterling.

Sterling's website redesign was motivated by the need for online and offline brand consistency and Sterling’s desire to develop a consumer-centric web presence. Advanced site functionality allows visitors to search, compare and sign up for health plans online, streamlining member transaction
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