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MedThink Hires Joe Conwell as Executive Creative Director
Date:8/3/2009

RALEIGH, N.C., Aug. 3 /PRNewswire/ -- MedThink Communications, a health care advertising agency with eight doctorate-level scientists who support the creative, digital, advertising, medical communications and public relations services, has hired Joseph R. Conwell as senior vice president, executive creative director.

Conwell's arrival signals a new phase of growth for MedThink, a five-year-old agency that has doubled in size within a two-year period. MedThink's expanding client base has necessitated a heightened emphasis on creative resources and a global perspective on creative strategies to propel the agency to the next level of success.

A seasoned veteran in the advertising industry, Conwell has a wealth of experience managing creative team campaigns for pharmaceutical blockbusters such as Lovenox and Diovan and has executed successful launches for Exforge, Yaz, Kodak Health Imaging and GE Healthcare.

Conwell's national consumer brand work includes Coca-Cola, Procter and Gamble, Lipton Tea and Mars. Among his accomplishments, Conwell helped propel a fledgling agency in Atlanta into a multimillion dollar company, reeling in large corporate accounts such as First Union, Wilkinson Sword, Scripto and Sunbeam.

Conwell's health care advertising clients have included Bristol-Myers Squibb, Merck, Novartis, Ortho-McNeil, Sanofi-Aventis and GE Healthcare, and his therapeutic experience spans across the fields of cardiology, oncology, women's health, virology, nuclear medicine and diagnostic imaging.

Midway through his advertising career, Conwell and a colleague launched and marketed their own brand of premium iced tea, establishing distribution in regional markets and successfully competing with national iced tea brands throughout the South.

The philosophy that fuels his creative success is to engage the best ideas and the best people, building a collaborative effort among all of the agency's talent, regardless of their position or area of expertise.

"The best idea wins," Conwell explained of his creative approach. "Across disciplines, gather people and provide a well-defined direction, then spin out all of the ideas until you evolve the one big idea. Generate synergy and a shared enthusiasm about the goal at hand, and be fair in selecting the best idea, regardless of who conceived it or how it was conceived."

Conwell's philosophy is an extension of MedThink principles, in which partnership forms the basis of productive relationships between clients and the agency. By serving as partners and fully integrating with their clients' brand teams and marketing teams, MedThink becomes invested in achieving their clients' respective goals and objectives.

"At MedThink, we achieve success when our clients achieve success," said Walt Clarke, partner at MedThink. "We serve as a creative extension of their branding and marketing teams, initiating the great ideas that elevate their products to the forefront of awareness among consumers, patients, physicians and other key audiences."

Conwell joins MedThink from Euro RSCG Life/MetaMax in Princeton, New Jersey, where he served as vice president and associate creative director. Prior to his tenure at Euro, Conwell served in creative leadership positions at Lowe Healthcare's Integrated Communications, CommonHealth and Interlink Healthcare Communications, all in New Jersey. He also held senior creative positions at a range of agencies in New York and in Atlanta.

Conwell earned his master's degree in journalism from the University of Missouri and his bachelor's degree in journalism from the University of Iowa.

ABOUT MEDTHINK COMMUNICATIONS

MedThink Communications is an award-winning, full-service health care communications agency. Our innovative strategies capture the essence of your brand and transform it into compelling messages that inspire your target audiences. We serve as the perfect complement to strengthen our health care partners' competitive edge through advertising, medical communications, media and digital services, brand development and public relations. (www.medthink.com).


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SOURCE MedThink Communications
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