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MedThink Hires Joe Conwell as Executive Creative Director
Date:8/3/2009

RALEIGH, N.C., Aug. 3 /PRNewswire/ -- MedThink Communications, a health care advertising agency with eight doctorate-level scientists who support the creative, digital, advertising, medical communications and public relations services, has hired Joseph R. Conwell as senior vice president, executive creative director.

Conwell's arrival signals a new phase of growth for MedThink, a five-year-old agency that has doubled in size within a two-year period. MedThink's expanding client base has necessitated a heightened emphasis on creative resources and a global perspective on creative strategies to propel the agency to the next level of success.

A seasoned veteran in the advertising industry, Conwell has a wealth of experience managing creative team campaigns for pharmaceutical blockbusters such as Lovenox and Diovan and has executed successful launches for Exforge, Yaz, Kodak Health Imaging and GE Healthcare.

Conwell's national consumer brand work includes Coca-Cola, Procter and Gamble, Lipton Tea and Mars. Among his accomplishments, Conwell helped propel a fledgling agency in Atlanta into a multimillion dollar company, reeling in large corporate accounts such as First Union, Wilkinson Sword, Scripto and Sunbeam.

Conwell's health care advertising clients have included Bristol-Myers Squibb, Merck, Novartis, Ortho-McNeil, Sanofi-Aventis and GE Healthcare, and his therapeutic experience spans across the fields of cardiology, oncology, women's health, virology, nuclear medicine and diagnostic imaging.

Midway through his advertising career, Conwell and a colleague launched and marketed their own brand of premium iced tea, establishing distribution in regional markets and successfully competing with national iced tea brands throughout the South.

The philosophy that fuels his creative success is to engage the best ideas and the best people, buil
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SOURCE MedThink Communications
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