Navigation Links
MedThink Communications Selected by Salix Pharmaceuticals to Launch New Product
Date:2/11/2008

RALEIGH, N.C., Feb. 11 /PRNewswire/ -- MedThink Communications, an innovator in medical communications, brand development, advertising and public relations, has been retained by Salix Pharmaceuticals, Inc, in Morrisville to launch and promote its newest product under development, an orally disintegrating form of metoclopramide.

Salix recently licensed the rights to market the orally disintegrating metoclopramide tablet and will bring the drug to market following approval from the Food and Drug Administration.

MedThink's team of communication professionals will initiate a branding and promotional campaign that includes logo design, an advertising campaign, promotional material and public relations strategies. The medical communications team at MedThink will educate scientific and professional audiences through peer-reviewed manuscripts, abstracts and posters.

"We felt that MedThink was the right agency to help us launch this new product because of their creativity and understanding of the gastroenterology market," said Ellen Marth McKim, vice president of marketing at Salix.

MedThink is also the agency of record for several of Salix's gastrointestinal products, including the colonoscopy preparation OsmoPrep (sodium phosphate monobasic monohydrate, USP and sodium phosphate dibasic anhydrous, USP) and the targeted antibiotic Xifaxan (rifaximin).

"We are thrilled to have the opportunity to expand our long-standing relationship with Salix," said Walt Clarke, partner at MedThink. "We continually strive to create lively and engaging campaigns that convey the essence of Salix's brand and its products, and we are excited to be named their partner in this latest endeavor."

ABOUT MEDTHINK COMMUNICATIONS

MedThink Communications is an award-winning, full-service agency whose communications strategies capture the essence of your brand and transform it into compelling messages that inspire your target audiences. Our innovativ
'/>"/>

SOURCE MedThink Communications
Copyright©2008 PR Newswire.
All rights reserved

Page: 1 2 3

Related medicine news :

1. MedThink Communications Retained by NanoBio Corporation
2. Omnicom Acquires Leading Healthcare Marketing Communications Firm in China
3. National Patient Safety Foundation Partners with Vocera Communications
4. Vida Health Communications, Inc. to Be Honored as Tibbetts Award Winner
5. N. V. Perricone M.D. Cosmeceuticals Elevates Role of Christina Banas to Executive Director Global Communications
6. Publicis Groupe Strengthens its Leadership in Digital and Integrated Healthcare Communications in Italy
7. Centre De Sante et de Services Sociaux Haut-Richelieu-Rouville in Quebec Selects Alcatel-Lucent and SSP Telecom to Upgrade its Communications Infrastructure
8. AutoTrader Publishing, AutoMart.com and Cox Communications Present $500,000 Grant to the Childrens Hospital of the Kings Daughters
9. AHRQ Report Recommends Use of Existing Call Centers to Expand Communications in Public Health Emergencies
10. Telecommunications Technology Boosts Revenue Generation by Billions and Builds Positive Brand Experience
11. Enova Medical Technologies Names Wayne Ramaker Vice President of Marketing and Communications
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/21/2008)... New names and fresh websit... UME/GME administration software , ... one45 Software, a leading provider of healthcare ... of Cytiva Software Inc. (CRX:TSX.V), announced to...hcare education administration products., , ,Compl...
(Date:8/20/2008)... NEWTON, Mass., Aug. 20 /PRNewswire/ -- Questex M...o-business media company and owner of,American Spa... and the,International Beauty Shows, the Internati...) and the SPATEC appointment events today announce...stry portals SpaTrade (, http://www.SpaTrade.com ...
(Date:8/20/2008)... Survey Report Is Available at http://ww...Newswire/ -- A new survey released today,documents...re leveraging,health information technology (HIT) ...The survey results highlight the need for many HIT...dization and,interoperability to optimize clinical...
(Date:8/20/2008)...use postponed reproductive onset in teen, adult fe...EDNESDAY, Aug. 20 (HealthDay News) -- Alcoholism i...ccording to a study that compared women,s and men,... age when they had their first child. , The re...ian twins born between 1893-1964 (3,634 female and...
Breaking Medicine News(10 mins):Health News:Cytiva's one45 Software Rebrands Healthcare Education Administration Products 2Health News:Cytiva's one45 Software Rebrands Healthcare Education Administration Products 3Health News:Cytiva's one45 Software Rebrands Healthcare Education Administration Products 4Health News:Questex Acquires Leading Spa Industry Portal and Spa Executive Business Networking Site and Events 2Health News:Questex Acquires Leading Spa Industry Portal and Spa Executive Business Networking Site and Events 3Health News:New Health IT Survey for Care Management Services Shows Opportunities for Integration, Standardization and Innovation 2Health News:New Health IT Survey for Care Management Services Shows Opportunities for Integration, Standardization and Innovation 3Health News:Women's Alcohol Use Tied to Delayed Childbearing 2
...ala's economy has always been the tourism industry... attracting visitors from all over the world. The... the state government appearing to have cracked th...d well. Tourists like 50-year-old Clay Andersson ...
...or step towards making healthcare more affordable,...cough syrups, drugs for diabetics//, hypertension ...ew pricing system covering 886 generic medicines w...ay with the government fixing the wholesale and re...
... back to nature and tapped its endless resources f...stepping into the 'herbal' mode, not surprising th...acter of a crop that has been in circulation for t... the management of blood sugar levels in patients ...
... identified a key enzyme responsible for triggerin...ion, according to new study findings published onl... researchers from Virginia Commonwealth University...d Weill Cornell Medical College in New York sets t...
Other Medicine News:Health News:Kerala to Venture into Medical Tourism 2Health News:Herbal Twist: Plausible Cure for Diabetes 'Crops' Up 2Health News:Key Signaling Switch Identified in Allergic Disease 2
(Date:8/18/2008)...sed life expectancy for people with,Down syndrome,...n the world of Down,syndrome, ,Mr. C, is a rarity.... the past 16 years, at seventy, ,Mr. C, has well s...ith Down syndrome, currently in the,late fifties, ...Mr. C, does,not exhibit clinical symptoms of Alzhe...
(Date:8/18/2008)...ntly in Phase I -, PRINCETON, N.J. and SAN DIEGO,... a clinical stage biotechnology company committed ...-threatening and life-altering,infectious diseases...,772,B2 by the U.S. Patent and Trademark Office, c...ently in Phase I development for the treatment of ...
(Date:8/14/2008)...Call/ -- AstraZeneca (NYSE: AZN ),today announced...ancer,Centre Singapore (NCCS) and the National Uni...ounds. The collaboration, which is spelt out in a,...today, aims to further,build AstraZeneca,s drug de...d up access to new medicines of potential benefit ...
(Date:8/14/2008)...wswire/ -- The Clinical Trials,Bootcamp announces ...s,clinical coordinators, clinical research staff ...be held in Boca Raton at the Boca Resort from May,...oordinators, monitors and,other industry personnel...,clinical trials into a practice, as well as how t...
Breaking Medicine Technology:Seventy Years Old and Going Strong With Down Syndrome and No Dementia: The Case of 'Mr. C' Causes Major Interest in the Scientific Community 2Seventy Years Old and Going Strong With Down Syndrome and No Dementia: The Case of 'Mr. C' Causes Major Interest in the Scientific Community 3AstraZeneca Announces Innovative New Partnership With Singapore Institutions to Develop Anti-Cancer Compounds 2AstraZeneca Announces Innovative New Partnership With Singapore Institutions to Develop Anti-Cancer Compounds 3AstraZeneca Announces Innovative New Partnership With Singapore Institutions to Develop Anti-Cancer Compounds 4AstraZeneca Announces Innovative New Partnership With Singapore Institutions to Develop Anti-Cancer Compounds 5AstraZeneca Announces Innovative New Partnership With Singapore Institutions to Develop Anti-Cancer Compounds 6Independence Blue Cross Gives Grants to Support Health Care for the Uninsured 7760 1Independence Blue Cross Gives Grants to Support Health Care for the Uninsured 7760 2David Luci Joins MacroChem as General Counsel and Vice President Corporate Development 7758 1David Luci Joins MacroChem as General Counsel and Vice President Corporate Development 7758 2David Luci Joins MacroChem as General Counsel and Vice President Corporate Development 7758 3David Luci Joins MacroChem as General Counsel and Vice President Corporate Development 7758 4Millennium Ships and Records the First 24200 000 of Revenue Generated From the Five Year 2420 000 000 Exclusive Purchase Order 2095 1Millennium Ships and Records the First 24200 000 of Revenue Generated From the Five Year 2420 000 000 Exclusive Purchase Order 2095 2Millennium Ships and Records the First 24200 000 of Revenue Generated From the Five Year 2420 000 000 Exclusive Purchase Order 2095 3PROCRIT 28R 29 28Epoetin Alfa 29 Data to be Presented at American Society of Hematology Annual Meeting 997 1PROCRIT 28R 29 28Epoetin Alfa 29 Data to be Presented at American Society of Hematology Annual Meeting 997 2PROCRIT 28R 29 28Epoetin Alfa 29 Data to be Presented at American Society of Hematology Annual Meeting 997 3PROCRIT 28R 29 28Epoetin Alfa 29 Data to be Presented at American Society of Hematology Annual Meeting 997 4PROCRIT 28R 29 28Epoetin Alfa 29 Data to be Presented at American Society of Hematology Annual Meeting 997 5PROCRIT 28R 29 28Epoetin Alfa 29 Data to be Presented at American Society of Hematology Annual Meeting 997 6PROCRIT 28R 29 28Epoetin Alfa 29 Data to be Presented at American Society of Hematology Annual Meeting 997 7PROCRIT 28R 29 28Epoetin Alfa 29 Data to be Presented at American Society of Hematology Annual Meeting 997 8PROCRIT 28R 29 28Epoetin Alfa 29 Data to be Presented at American Society of Hematology Annual Meeting 997 9
... S.C., March 23, 2007 /PRNewswire/ -- Researchers ... have announced the,results of a two-year study, w...to VNS (Vagus Nerve Stimulation),Therapy(TM) in pa...The study, of which Mark S. George, M.D., MUSC Dis...Neurosciences is a lead,author, will appear in the...
...dy shows mesenchymal cells in bone marrow supply,l...oring this,critical nutrient when it is depleted b...rch 22, 2007 /PRNewswire/ -- The cancer drug,aspar...e,lymphoblastic leukemia (ALL) because molecules r...ract the effect of that drug,according to investi...
Other Medicine Technology:MUSC Research Offers Hope for Those Resistant to Depression,Treatment 2Leukemic Cells Find Safe Haven in Bone Marrow 2Leukemic Cells Find Safe Haven in Bone Marrow 3
Inquire
...p HD Femoral Compression System consists of a ster...oStop Femoral Compression System.,Both devices w...e Hemostatic Dressing achieves topical hemostasis ...le FemoStop Femoral Compression System provides ex...
...is an Electronic Medical Record system. It stores ...KG's, Vital Statistics, Medications, and everythin...per charts cost you money. Someone has to write th...hem, and organize them. Paper Charts get lost. The...
...& Lomb's Orbscan IIz is a fully integrated multidi...ics beyond mere topography. Unlike current topogra...tandard points, the Orbscan II acquires over 9000 ... entire corneal surface (11 mm), and analyze eleva...
Medicine Products: