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MedPage Today(R) Selects iSEEK(TM) to Improve Quality of Patient Care
Date:4/9/2008

Physicians to use iSEEK Medical Searchblade to optimize patient management

at the point of care

LITTLE FALLS, N.J., April 9 /PRNewswire/ -- Physicians, nurses, physician assistants, pharmacists, and other clinicians searching for medical guidance online can now find results ranked by accuracy instead of popularity. Thanks to a new partnership between MedPage Today and iSEEK, the medical community can obtain more meaningful medical search results that are based on scientific accuracy, not search-engine optimization (SEO) tricks or link popularity, to help them improve patient care at the point of care.

Under the terms of the partnership, physicians will use Vantage Linguistics' iSEEK Targeted Discovery search engine to query MedPage Today's database of current, peer-reviewed news articles at http://www.medpagetoday.com as well as the most recent 2 years of data available at PubMed (http://www.pubmed.gov). Other relevant databases will be added as need dictates.

Clinicians can access iSEEK Medical Searchblade only from MedPageToday.com. The goal is to enable physicians to help patients at the point of care and give them the most current information, timely diagnosis, and counsel on their condition based upon the most authoritative medical information available, not the most popular information. In addition, every time physicians query MedPage Today's database using iSEEK, they accrue continuing medical education (CME) credits through MedPage Today's CME platform.

"iSEEK is the only search engine that provides credible results that physicians can trust, because it doesn't include product information, and it's not influenced by online marketing techniques," said Robert Stern, President and CEO of MedPage Today. "By putting accurate, timely, and trustworthy information at their fingertips, iSEEK helps physicians find answers to their questions in less time, right at the point of care."

iSEEK Medical Searchblade combines MedPage Today's authoritative resources with results-driven linguistic search technologies based on semantic and conceptual relevance that drill deeper than traditional keyword search technology. iSEEK's Searchblades, iViews, and Targeted Discovery features guarantee immediate and meaningful results.

-- iSEEK's Searchblades can narrow search results based on specific areas

of concentration. For example, if two users, identified as a physician

and a medical student, performed the same search using the Medical

Searchblade, iSEEK would return vastly different, yet extremely

targeted, results based on the distinctions between each user's

identification, profile, and area of specialization. Users can also

preload their preferred Searchblades to automatically call up past

searches when they log on.

-- iSEEK's iView gives physicians an organized, guided view of their

search results. iView identifies different topics, categories, and

document types, and automatically "clusters" them into individual

folders, which physicians can then access as needed.

-- iSEEK's Targeted Discovery helps physicians drill down into their

results by searching subcategories. For example, an oncologist who

searches for "hypertension in breast cancer patients" will get more

refined results than an oncologist searching only for "breast cancer."

"This entry into the medical profession is a first for iSEEK, and demonstrates the technology's ability to serve multiple industries," said Paul Edelblut, Vice President of iSEEK. "Pairing our technology with MedPage Today's authoritative database is an ideal combination of technology and top- flight medical resources. We are thrilled to bring our linguistic services technologies to the practice of medicine, and look forward to helping physicians everywhere better serve their patients."

About MedPage Today

MedPage Today's mission is to be the leading provider of real-time 24/7 breaking medical news coverage for healthcare professionals. MedPage Today helps clinicians better understand the news by providing timely and actionable reporting and analysis that puts complex information into context.

More information is available at http://www.medpagetoday.com. MedPage Today is "PUTTING BREAKING NEWS INTO PRACTICE(R)."

About iSEEK

iSEEK(TM) - Discover, Target, Organize, Act

Revolutionizing the search industry, iSEEK(TM) turns the burdensome task of finding what you are looking for into an exciting and unique experience. Rather than a popularity-based, statistical keyword search, iSEEK(TM) analyzes words and their conceptual and contextual meanings and relationships to guide users to the answers they are seeking. Information is intelligently and dynamically organized into iViews(TM), presenting actionable results in targeted sets of answers, topics, people, organizations, and more. Revolutionary Searchblade(TM) and Targeted Discovery(TM) technologies further refine the search process, pulling information only from reputable and authoritative resources to produce relevant and meaningful responses to a query. Corporations, government organizations, and educational agencies throughout the world use iSEEK(TM), iSEEK Enterprise(TM), AnswerWorks(TM), and FreeAnswers(TM) to improve the link between intention and action of user search, creating more intelligent user/computer interactions.

About Vantage Linguistics

Built on more than 30 years of international research, Vantage Linguistics is the world leader in the development of linguistic software solutions to effectively find, process, and communicate information in today's global marketplace. Holding nearly 40 patents in natural language processing and artificial intelligence, Vantage Linguistics provides both pioneering technologies and acquired offerings formerly associated with renowned companies such as INSO, Lernout & Hauspie, Sail Research Labs, and WexTech.

World-class organizations such as Microsoft, Apple, Intuit, IBM, AOL, and Oracle have chosen Vantage Linguistics' components to enhance their products and services, improve internal communications, and reach a global market. In fact, more than 350 million end users are touched by our multilingual proofing and search technology every day. Learn more at http://www.VantageLinguistics.com.


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SOURCE MedPage Today
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