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MedPage Today(R) Provides First-Time Live Video Coverage of Medical Meeting Press Conferences
Date:3/31/2008

LITTLE FALLS, N.J., March 31 /PRNewswire/ -- What C-Span did to open the door on Congressional proceedings and other Washington activities to the public, MedPage Today is doing for medical professionals via its live coverage of major medical meeting press conferences.

MedPage Today is the innovative source of medical news that provides 24/7 real-time coverage and continuing medical education credit to physicians and other clinicians.

From March 29 through April 1, 2008, MedPage Today will be broadcasting live video and on-demand coverage from the press conferences of the American College of Cardiology's annual meeting in Chicago, Illinois, available at http://www.medpagetoday.com/tbindex.cfm?tbid=8867.

The new live video feature was first launched at the American Stroke Association's 2008 annual meeting in New Orleans, Louisiana, held February 20- 22. MedPage Today broadcast live and on-demand coverage from all of the press conferences originating from that meeting on its website http://www.medpagetoday.com/MultiMedia/MultiMedia/tb/8397?pfc=101&spc=235.

During its meeting coverage, MedPage Today's onsite news team, comprising reporters and video team, feeds the press conference video to the company's broadcast center in Little Falls, New Jersey, allowing MedPage Today to present for the first time the press conferences live in their entirety and then make them available on demand for viewers to access at their discretion.

Robert Stern, President and CEO of MedPage Today, explained, "It seemed that perhaps the most dynamic and engaging part of a medical meeting was being missed. The press conferences generally offer the most important research and are presented by the investigators themselves in front of the press, which often creates a lively interchange to elicit the most important features of the study and the expected disease and patient impact."

Stern continued to point out that "technology limitations and, frankly, the lack of a full-time medical news gathering organization before MedPage Today was launched made the task very challenging."

MedPage Today's technical team worked with two technology companies to develop a hardware and software package that fits into a briefcase, making the broadcast capability portable yet able to produce a high-quality video picture and sound.

Stern added that the reaction from both MPT viewers and annual meeting organizers has been positive and enthusiastic.

MedPage Today will continue to provide this feature, available only on http://www.MedPageToday.com, and will announce upcoming meeting press coverage as new meetings are added to the MPT coverage schedule.

About MedPage Today

MedPage Today's mission is to be the leading provider of real-time 24/7 breaking medical news coverage for healthcare professionals. MedPage Today helps clinicians better understand the news by providing timely and actionable reporting and analysis that puts complex information into context.

More information is available at http://www.medpagetoday.com. MedPage Today is "PUTTING BREAKING NEWS INTO PRACTICE(R)."


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