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McDonald's(R) Encourages Kids to Take One Minute to Move It
Date:11/6/2008

Global Children's Well-Being Program Debuts with Launch of DreamWorks

Animation's "Madagascar: Escape 2 Africa(TM)" Happy Meal(TM) Event

OAK BROOK, Ill., Nov. 6 /PRNewswire/ -- If you had one minute of fun each day to help make a difference in your world, what would you do? That's the question McDonald's is asking kids and families as it launches One Minute to Move It -- a global children's well-being program designed to encourage kids to see what a difference a minute can make. The program launches in conjunction with McDonald's global "Madagascar: Escape 2 Africa" Happy Meal promotion in participating restaurants worldwide. Featuring the spontaneous and energetic characters from the DreamWorks Animation SKG, Inc.'s (NYSE: DWA) film, One Minute to Move It empowers kids to take an active role in their own well-being by creating a minute of joyful self-expression.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081029/AQW139)

McDonald's will engage kids and families around the world with major family events in key markets; an interactive digital community for kids; specially designed, motion-activated Happy Meal toys; and in-restaurant displays. Movie characters will be featured on a variety of food choices worldwide, including fruit, vegetables and milk products to reach kids in a fun and responsible way. The countdown begins in North America on November 7 and rolls out around the globe through the first quarter of next year.

"One Minute to Move It encourages kids to take the first step -- one minute -- to do something they love like dancing, planting a flower, reading or writing, with the hope that it will provide inspiration fo
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SOURCE McDonald's
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