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McCulley/Cuppan Consultants Contribute Chapter to the Newly Published Book, Rhetoric of Healthcare: Essays Toward a New Disciplinary Inquiry
Date:9/13/2008

Gregory Cuppan, Managing Principal of McCulley/Cuppan and Senior Consultants, Philip Bernick and Stephen Bernhardt contributed as co-authors the chapter: "The Genre of the Clinical Study Report in Drug Development" to the newly published book: Rhetoric of Healthcare: Essays toward a New Disciplinary Inquiry. The book is a collection of essays that initiates inquiry into the role of rhetoric in various forms of healthcare and medical writing. The book is published by Hampton Press.

Salt Lake City, Utah (PRWEB) September 13, 2008 -- McCulley/Cuppan consultants contribute chapter to the newly published book: Rhetoric of Healthcare: Essays toward a New Disciplinary Inquiry.

The book is a collection of essays that initiates inquiry into the role of rhetoric in various healthcare and medical discourses and examines what rhetoric---as a discipline in its own right---can contribute.

Gregory Cuppan, Managing Principal of McCulley/Cuppan and Senior Consultants, Philip Bernick and Stephen Bernhardt contributed as co-authors the chapter: "The Genre of the Clinical Study Report in Drug Development

Rhetoric in Healthcare, the first published volume in medical rhetoric as such, brings rhetorical inquiry to the fields of medicine, health, and disease, as well as the discursive and writing modes within and about them. The chapters illustrate the wide range of topics and analytic strategies rhetoricians bring to a complex social problem. They also offer valuable new insights into several medical disciplines and the languages essential to them.

The essay by Bernick, Bernhardt, and Cuppan provides an examination of the very complex genre of the experimental clinical research report and how this writing differs from other forms of research writing.

Bernick, Bernhardt, and Cuppan were asked to contribute to this book based on their extensive experience at McCu
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