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McCann Healthcare Worldwide Agencies Again Win Most Awards at RX Club Show 2008
Date:11/21/2008

NEW YORK, Nov. 21/PRNewswire/ -- For the second year in a row and the third time in the last four years, McCann Healthcare Worldwide's agency network won more creative awards than any other agency network at the 22nd annual international RX Club Show.

Nine McCann Healthcare Worldwide agency offices won a total of 59 RX Club Awards of Excellence, including a Gold and 4 Silver. These winning McCann Healthcare Worldwide agencies include Caudex Medical, echo Torre Lazur, McCann Healthcare Mumbai, McCann Healthcare Japan, McCann Healthcare China, McCann Healthcare Singapore, Regan Campbell Ward - McCann, Torre Lazur McCann London, and Torre Lazur McCann New Jersey.

Richard Nordstrom, CEO of McCann Healthcare Worldwide, said, "We activate evidence for our clients and through our work tell the fantastic stories of our clients' brands. The McCann mantra of 'Truth Well Told' motivates us to develop powerful insights into the target audience and bring them to life creatively. We are very committed to being the most creative healthcare network; this recognition for so many offices around the world solidifies our position at the top of the creative establishment. McCann Healthcare Worldwide's achievements at these RX Club Awards once again are true testaments to our elite worldwide network and the ability to get great work that moves brands consistently in markets around the world."

Jeremy Perrott, Global Executive Creative Director of McCann Healthcare Worldwide, said, "We've set a mission to be the best creatively in our business and where we have been focusing that attention there has been significant results. It is a great feeling to see the agencies who have embraced the mission and delivered so well under very difficult circumstances. Our Asia Pacific and London offices in particular are to be commended."

Clients of McCann Healthcare Worldwide that won RX Club Awards include: Astra Zeneca, Bayer Schering, Bristol-Myers Squibb/Sanofi, DEY, Eisai/PriCara, Family Health Clinic, GlaxoSmithKline; Havrix, Heart to Heart Counseling Centre, Japan Family Planning Association, Japan, Inc., Nestle Nutrition, Novartis, International Labor Organization, Piadina, Piramal Healthcare, Schering Plough/Bayer, Sepracor, Shanghai Blood Center, Tara Neo Surgical Hospital (Mumbai), The Chest Centre, Tysabri, UCB, USV Sebamed and Vusion.

Winning a Gold in the Managed healthcare providers category for Family Health Clinic was McCann Healthcare Worldwide, Mumbai. Creative credits for this "Diabetes - blood" campaign include Sanjay Kudale, Creative Director (art); Maneesh Sharma and V. Padmanabhan, Creative Directors (copy); Sanjay Kudale, Art Director; V. Padmanabhan, Copywriter; and Ramesh Mangaonkar, Photographer. McCann Healthcare Worldwide, Mumbai also won a Silver for Family Health Clinic in the Direct mail category for its "Lose weight-Blue" campaign. Plus it won 5 Awards of Excellence for clients USV Sebamed, Tara Neo Surgery Hospital, Heart to Heart Counselling Centre, The Chest Centre and Piramal Healthcare.

Torre Lazur McCann London won 3 Silver RX Awards -- 2 for Bayer Schering Pharma in the Booklet/brochure and Brand identity/logo categories, and another for GlaxoSmithKline in the More than 30 seconds category. Plus Torre Lazur McCann London won 12 Awards of Excellence -- 5 for Bayer Schering Pharma, 3 for Astra Zeneca, and 2 each for GlaxoSmithKline and UCB.

McCann Healthcare Worldwide, Japan won 9 Awards of Excellence -- 3 for Japan, Inc., 2 each for Japan Family Planning Association and Piadina, and 1 each for Novartis and Schering Plough/Bayer.

McCann Healthcare Worldwide, China won 8 Awards of Excellence -- 4 for Shanghai Blood Center, 3 for International Labor Organization, and 1 for Havrix.

Torre Lazur McCann (New Jersey) won 6 Awards of Excellence -- 3 for Bristol-Myers Squibb/Sanofi's Plavix brand; 2 for Eisai/PriCara's Aciphex brand; and a final Award of Excellence for a TLM self-promotion ad.

echo Torre Lazur won 5 RX Club Awards of Excellence: 2 for GlaxoSmithKline; 2 self-promotions; and 1 for Sepracor's Lunesta brand.

Regan Campbell Ward - McCann also won 5 Awards of Excellence -- 3 for client Vusion, and 1 each for Novartis' Reclast brand and Tysabri.

McCann Healthcare Worldwide Singapore won 3 Awards of Excellence: all for Nestle Nutrition.

And Caudex Medical won 1 Award of Excellence for DEY.

By winning 59 awards, McCann Healthcare Worldwide bested Abelson-Taylor; GSW Worldwide, Sudler & Hennessey; CommonHealth; DDB Health; Grey Healthcare; Corbett Accell Healthcare; Saatchi & Saatchi Healthcare; Ogilvy Healthcare; and Euro RSCG Life, among many others.

Founded in 1986, The RX Club Show honors the creative aspects of pharmaceutical product advertising and promotion. The show is judged in various categories by a panel of industry experts and is based solely on creativity. The RX Club Show has grown to become an international icon in the healthcare industry. The RX Club Award winners can be seen at: http://therxclub.com/rx_current.php

About McCann Healthcare Worldwide

McCann Healthcare Worldwide is an elite professional and consumer healthcare advertising agency network spanning 77 offices in 33 countries. Its network includes: three award-winning, advertising and promotions agencies in North America -- Torre Lazur McCann; Regan Campbell Ward - McCann, and McCann HumanCare -- as well as two leading worldwide medical communications companies -- Complete Medical Group and Caudex Medical. In addition to its many McCann Healthcare Worldwide offices located in Europe, Asia Pacific and Latin America, it also operates several other specialized healthcare marketing units. McCann Healthcare Worldwide is a part of McCann Worldgroup, the largest marketing communications agency network in the world, and is the largest healthcare agency network owned by Interpublic Group (NYSE: IPG).


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